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根据您的偏好保存内容并对其进行分类。
AdWords API 用户可使用 My Business Business Information API 在商家资料中创建和更新营业地点信息，随后可将这些营业地点信息同步到 Google Ads 账号，并与附加地址信息广告配合使用。
在 Google Ads 中使用这些营业地点时无需进行验证，但如果在 Google Ads 中对其进行修改，修改后的信息不会显示在 Google 地图或 Google 搜索中，除非这些营业地点已通过验证。如需使用实体店客流量之类的线上促线下报告，您必须拥有与附加地址信息相关联且已通过验证的商家资料信息。
管理营业地点
如需详细了解有关创建营业地点的政策，请参阅适用于商家资料的在 Google 上代表您的商家行事时的准则。
如果广告客户只需要营业地点来投放附加地址信息广告，则无需在商家资料中验证其营业地点。
Google Ads
如果您只有一个商家资料账号，请将其与 Google Ads 账号同步。如果商家资料账号包含大量营业地点，建议将营业地点分别映射到各个广告系列或广告组。如需了解详情，请参阅过滤附加地址信息。
如果您的客户已有商家资料账号，或者您希望使用其已通过验证的营业地点，请让您的客户邀请您以管理员的身份来访问他们现有的商家资料账号。在映射到 Google Ads 时，请将您的凭据和客户的商家资料账号 ID 结合使用。如需了解详情，请参阅在 Feed 上创建 PlacesLocationFeedData 对象。
如果您只关心 Google Ads 中的营业地点，而不需要在 Google 地图和 Google 搜索中验证或管理营业地点，请创建一个合作伙伴级商家资料账号，并在其中包含您的所有营业地点。使用标签过滤功能将商家资料营业地点与特定广告系列相关联。只要能够跟踪管理，您可以使用任何自定义 ID 作为标签，例如 Google Ads 客户 ID。
AdWords API
合作伙伴或代理机构可能会通过 AdWords API 的人工附加地址信息 Feed 来管理其附加地址信息。如果是这样的话，他们必须集成 My Business Business Information API，或使用商家资料界面来管理附加地址信息。
第三方可以使用 My Business Business Information API 创建未经验证的营业地点，然后使用 AdWords API 将商家资料账号与 Google Ads 账号相关联，从而在 Google Ads 中使用附加地址信息。将未经验证的营业地点用作 Google Ads 附加地址信息不会对广告评级产生影响。
使用标签
您可以使用标签以自定义字符串标记各个商家资料营业地点。标签的主要用途是让 Google Ads 用户能将商家资料营业地点与特定 Google Ads 广告系列相关联。
只要能够跟踪管理，您可以使用任何字符串作为标签，例如 Google Ads 客户 ID。将商家资料账号与 Google Ads 账号同步后，您可以将 Google Ads 客户 ID 与商家资料中的相应营业地点信息相关联。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-29。
[null,null,["最后更新时间 (UTC)：2025-08-29。"],[[["\u003cp\u003eThe My Business Business Information API enables creation and updating of Business Profile locations for use with location extension ads in Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eVerification is optional for using locations in ads, but necessary for online-to-offline reporting and visibility on Maps and Search.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers can sync their Business Profile account with Google Ads, potentially mapping locations to campaigns or ad groups for better management.\u003c/p\u003e\n"],["\u003cp\u003eFor Google Ads focus, a single, partner-level Business Profile account with label filtering can manage all business locations and link them to specific campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe My Business Business Information API allows third-party creation of unverified locations for use as Google Ads location extensions without impacting Ad Rank.\u003c/p\u003e\n"]]],["The My Business Business Information API enables the creation and updating of Business Profile locations, which can then be synced with Google Ads for location extension ads. While verification isn't mandatory for use in Ads, it's required for Maps or Search visibility and store visit reporting. Users can sync their Business Profile account with Google Ads, map locations to specific campaigns or ad groups, and utilize labels to link locations to specific campaigns. For those not needing verified locations, a single partner-level Business Profile account can be created.\n"],null,["# Integrate with Google Ads\n\nThe My Business Business Information API allows users of the AdWords API to create and update locations in\nBusiness Profile. These locations can then be synced to Google Ads and used with\n[location extension ads](https://support.google.com/adwords/answer/2404182).\n\nVerification isn't required to use these locations in Ads, but any edits made this way may not\nappear on Maps or Search unless the locations are verified. To use online-to-offline reporting such\nas [store visits](https://support.google.com/adwords/answer/6100636),\nyou must have a verified Business Profile listing tied to location extensions.\n\nManage locations\n----------------\n\nTo learn more about the policies on the creation of locations, refer to the Business Profile\n[Guidelines for representing your business on Google](https://support.google.com/business/answer/3038177).\n\nAdvertisers who only need locations to run location extension ads don't need to verify their\nlocations in Business Profile.\n\n### Google Ads\n\nIf you only have one Business Profile account, sync that account to Google Ads. If the\nBusiness Profile account contains a large number of locations, you might want to map locations to\nindividual campaigns or ad groups. To learn more, see\n[Filtering location extensions](/adwords/api/docs/guides/feed-services-locations#filtering_location_extensions).\n\nIf your clients already have Business Profile accounts, or if you want to work with their\nverified locations, have your client invite you to their existing Business Profile Account as a\nmanager. Use your credentials in conjunction with your client's Business Profile account ID when\nmapping to Google Ads. To learn more, see\n[Creating the PlacesLocationFeedData object on the feed](/adwords/api/docs/guides/feed-services-locations#creating_the_placeslocationfeeddata_object_on_the_feed).\n\nIf you're only interested in Google Ads and don't need to verify or manage locations in Maps and\nSearch, create a single, partner-level Business Profile account that contains all of your\nbusiness locations. Use label filtering to associate Business Profile locations with specific Ads\ncampaigns. While you can use any custom ID, as long as you keep track of it, one option is to use\nthe Google Ads customer ID as a\n[label](https://support.google.com/business/answer/3370250?&vid=1-635804417253618036-2454227408#labels).\n\n### AdWords API\n\nA partner or agency might manage their location extensions through the manual location extensions\nfeed of the AdWords API. If so, they must integrate with the My Business Business Information API or use the\nBusiness Profile UI to manage location extensions.\n\nThe My Business Business Information API allows third parties to create unverified locations and then use the\nAdWords API to link their Business Profile account and serve location extensions. The use of\nunverified locations as Google Ads location extensions doesn't affect Ad Rank.\n\nUse labels\n----------\n\n[Labels](https://support.google.com/business/answer/3370250?&vid=1-635804417253618036-2454227408#labels) allow you to tag individual Business Profile locations with custom strings.\nLabels are primarily intended to provide a way for Google Ads users to associate\nBusiness Profile locations with specific Ads campaigns.\n\nWhile you can use any string, as long as you keep track of it, one option is to use the Google\nAds customer ID as a label. Once the Business Profile account is synced with Google Ads, you can\nassociate the Google Ads customer ID with the right location in Business Profile."]]