Mit Sammlungen den Überblick behalten
Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Darstellung in der Suche – Übersicht der Themen
In den Themen dieses Abschnitts erfährst du, wie du die Darstellung deiner Website in der Google Suche beeinflussen kannst.
Strukturierte Daten verwenden
Google verwendet strukturierte Daten, um den Inhalt einer Webseite zu verstehen. Wenn du uns bestimmte Informationen zu deiner Website zur Verfügung stellst, kannst du auf diese Weise dazu beitragen, dass die Website in Suchergebnissen mit Rich-Funktionen angezeigt wird.
Funktionen, die strukturierte Daten verwenden
Diese Liste enthält Funktionen, die strukturierte Daten verwenden:
Erstnutzer-Programm
Wir testen einige Funktionen mit einer begrenzten Anzahl von Organisationen im Rahmen eines Pilotprogramms, um sie bestmöglich anbieten zu können. Diese Funktionen werden derzeit im Erstnutzer-Programm getestet:
Sofern nicht anders angegeben, sind die Inhalte dieser Seite unter der Creative Commons Attribution 4.0 License und Codebeispiele unter der Apache 2.0 License lizenziert. Weitere Informationen finden Sie in den Websiterichtlinien von Google Developers. Java ist eine eingetragene Marke von Oracle und/oder seinen Partnern.
Zuletzt aktualisiert: 2025-08-04 (UTC).
[null,null,["Zuletzt aktualisiert: 2025-08-04 (UTC)."],[[["\u003cp\u003eThis documentation provides information about enhancing your website's visibility in Google Search and other Google properties.\u003c/p\u003e\n"],["\u003cp\u003eIt explains how to manage your site's appearance in search results, including site names, snippets, sitelinks, and more.\u003c/p\u003e\n"],["\u003cp\u003eLeveraging structured data is crucial for Google to understand your content, enabling richer search result displays through features like carousels, FAQs, and job postings.\u003c/p\u003e\n"],["\u003cp\u003eThe Early Adopters Program offers access to pilot features like package tracking and structured data carousels before they are widely available.\u003c/p\u003e\n"]]],["This document outlines methods to enhance website visibility on Google Search. Key actions include optimizing elements like AI overviews, byline dates, favicons, and site names. It emphasizes using structured data to help Google understand website content, leading to richer search features. Various structured data types are listed, such as articles, events, and products, enabling enhanced search result displays. Additionally, it mentions features currently in an early adopters program, like package tracking and structured data carousels.\n"],null,["# Google Search Appearance | Google Search Central\n\nOverview of Search appearance topics\n====================================\n\nThe topics in this section describe how you can influence how your website appears in Google Search.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [AI features](/search/docs/appearance/ai-features) - [Business details](/search/docs/appearance/establish-business-details) - [Byline dates](/search/docs/appearance/publication-dates) - [Favicons](/search/docs/appearance/favicon-in-search) - [Featured snippets](/search/docs/appearance/featured-snippets) - [Flexible Sampling general guidance](/search/docs/appearance/flexible-sampling) - [Google Discover](/search/docs/appearance/google-discover) - [Images](/search/docs/appearance/google-images) | - [Site names](/search/docs/appearance/site-names) - [Sitelinks](/search/docs/appearance/sitelinks) - [Snippets](/search/docs/appearance/snippet) - [Title links](/search/docs/appearance/title-link) - [Top Places List](/search/docs/appearance/top-places-list) - [Translated results](/search/docs/appearance/translated-results) - [Videos](/search/docs/appearance/video) - [Visual Elements gallery](/search/docs/appearance/visual-elements-gallery) - [Web stories](/search/docs/appearance/enable-web-stories) |\n\nUsing structured data\n---------------------\n\n\nGoogle uses structured data to understand the content on the page. You can help us by providing\nspecific information about your site, which can help your site display in richer features in\nsearch results.\n\n|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [List of structured data markup that Google Search supports](/search/docs/appearance/structured-data/search-gallery) - [Understand how structured data works](/search/docs/appearance/structured-data/intro-structured-data) - [Generate structured data with JavaScript](/search/docs/appearance/structured-data/generate-structured-data-with-javascript) | - [General structured data guidelines](/search/docs/appearance/structured-data/sd-policies) - [Enriched search results](/search/docs/appearance/enriched-search-results) |\n\n### Features that use structured data\n\n\nHere's a list of the features that use structured data:\n\n|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| - [Article](/search/docs/appearance/structured-data/article) - [Breadcrumb](/search/docs/appearance/structured-data/breadcrumb) - [Carousel](/search/docs/appearance/structured-data/carousel) - [Course list](/search/docs/appearance/structured-data/course) - [Dataset](/search/docs/appearance/structured-data/dataset) - [Discussion forum](/search/docs/appearance/structured-data/discussion-forum) - [Education Q\\&A](/search/docs/appearance/structured-data/education-qa) - [Employer aggregate rating](/search/docs/appearance/structured-data/employer-rating) - [Event](/search/docs/appearance/structured-data/event) - [FAQ](/search/docs/appearance/structured-data/faqpage) - [Image metadata](/search/docs/appearance/structured-data/image-license-metadata) - [Job posting](/search/docs/appearance/structured-data/job-posting) | - [Local business](/search/docs/appearance/structured-data/local-business) - [Math solver](/search/docs/appearance/structured-data/math-solvers) - [Movie carousel](/search/docs/appearance/structured-data/movie) - [Organization](/search/docs/appearance/structured-data/organization) - [Practice problem](/search/docs/appearance/structured-data/practice-problems) - [Product](/search/docs/appearance/structured-data/product): - [Product snippet](/search/docs/appearance/structured-data/product-snippet) - [Merchant listing](/search/docs/appearance/structured-data/merchant-listing) - [Variants](/search/docs/appearance/structured-data/product-variants) - [Merchant return policy](/search/docs/appearance/structured-data/return-policy) - [Loyalty program](/search/docs/appearance/structured-data/loyalty-program) - [Profile page](/search/docs/appearance/structured-data/profile-page) | - [Q\\&A](/search/docs/appearance/structured-data/qapage) - [Recipe](/search/docs/appearance/structured-data/recipe) - [Review snippet](/search/docs/appearance/structured-data/review-snippet) - [Software app](/search/docs/appearance/structured-data/software-app) - [Speakable](/search/docs/appearance/structured-data/speakable) - [Subscription and paywalled content](/search/docs/appearance/structured-data/paywalled-content) - [Vacation rental](/search/docs/appearance/structured-data/vacation-rental) - [Video](/search/docs/appearance/structured-data/video) |\n\nEarly Adopters Program\n----------------------\n\n\nTo ensure the best experience for users, Google pilots some features with a limited number of\norganizations. Here are the features that are currently in the Early Adopters Program:\n\n- [Package tracking](/search/docs/appearance/package-tracking)\n- [Structured data carousels (beta)](/search/docs/appearance/structured-data/carousels-beta)"]]
