type AdExchangeCreative (v202411)

advertiserId

xsd:long

The ID of the advertiser that owns the creative. This attribute is required.

id

xsd:long

Uniquely identifies the Creative. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates.

name

xsd:string

The name of the creative. This attribute is required and has a maximum length of 255 characters.

size

Size

The Size of the creative. This attribute is required for creation and then is read-only.

previewUrl

xsd:string

The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.

policyLabels

CreativePolicyViolation[]

Set of policy labels detected for this creative. This attribute is read-only.

MALWARE_IN_CREATIVE

Malware was found in the creative.

For more information see here.

MALWARE_IN_LANDING_PAGE

Malware was found in the landing page.

For more information see here.

LEGALLY_BLOCKED_REDIRECT_URL

The redirect url contains legally objectionable content.

MISREPRESENTATION_OF_PRODUCT

The creative misrepresents the product or service being advertised.

For more information see here.

SELF_CLICKING_CREATIVE

The creative has been determined to be self clicking.

GAMING_GOOGLE_NETWORK

The creative has been determined as attempting to game the Google network.

For more information see here.

DYNAMIC_DNS

The landing page for the creative uses a dynamic DNS.

For more information see here.

CIRCUMVENTING_SYSTEMS

The creative has been determined as attempting to circumvent Google advertising systems.

PHISHING

Phishing found in creative or landing page.

For more information see here.

DOWNLOAD_PROMPT_IN_CREATIVE

The creative prompts the user to download a file.

For more information see here

UNAUTHORIZED_COOKIE_DETECTED

The creative sets an unauthorized cookie on a Google domain.

For more information see here

TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION

The creative has been temporarily paused while we investigate.

ABUSIVE_EXPERIENCE

The landing page contains an abusive experience.

For more information see here.

TRICK_TO_CLICK

The creative is designed to mislead or trick the user into interacting with it.

For more information see here.

USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT

Non-allowlisted OMID verification script.

For more information see here.

MISUSE_OF_OMID_API

OMID sdk injected by creative. < p>For more information see here.

UNACCEPTABLE_HTML_AD

Unacceptable HTML5 ad.

For more information see here.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

appliedLabels

AppliedLabel[]

The set of labels applied to this creative.

lastModifiedDateTime

DateTime

The date and time this creative was last modified.

customFieldValues

1. BaseCustomFieldValue[]
   1. CustomFieldValue
   2. DropDownCustomFieldValue

The values of the custom fields associated with this creative.

thirdPartyDataDeclaration

ThirdPartyDataDeclaration

The third party companies associated with this creative.

This is distinct from any associated companies that Google may detect programmatically.

adBadgingEnabled

xsd:boolean

Whether the creative has ad badging enabled.

Defaults to false for CreativeType.VAST_REDIRECT, CreativeType.THIRD_PARTY, CreativeType.AUDIO_VAST_REDIRECT, CreativeType.PROGRAMMATIC, CreativeType.DFP_MOBILE_CREATIVE, CreativeType.FLASH_OVERLAY, CreativeType.GRAPHICAL_INTERSTITIAL, CreativeType.LEGACY_DFP_CREATIVE, CreativeType.MOBILE_AD_NETWORK_BACKFILL, CreativeType.MOBILE_VIDEO_INTERSTITIAL, CreativeType.SDK_MEDIATION and CreativeType.STANDARD_FLASH creative types.

. Defaults to true for all other creative types.

codeSnippet

xsd:string

The code snippet (ad tag) from Ad Exchange or AdSense to traffic the dynamic allocation creative. Only valid Ad Exchange or AdSense parameters will be considered. Any extraneous HTML or JavaScript will be ignored.

isNativeEligible

xsd:boolean

Whether this creative is eligible for native ad-serving. This value is optional and defaults to false.

isInterstitial

xsd:boolean

true if this creative is interstitial. An interstitial creative will not consider an impression served until it is fully rendered in the browser.

isAllowsAllRequestedSizes

xsd:boolean

true if this creative is eligible for all requested sizes.