type ImageCreative (v202411)

advertiserId

xsd:long

The ID of the advertiser that owns the creative. This attribute is required.

id

xsd:long

Uniquely identifies the Creative. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates.

name

xsd:string

The name of the creative. This attribute is required and has a maximum length of 255 characters.

size

Size

The Size of the creative. This attribute is required for creation and then is read-only.

previewUrl

xsd:string

The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.

policyLabels

CreativePolicyViolation[]

Set of policy labels detected for this creative. This attribute is read-only.

MALWARE_IN_CREATIVE

Malware was found in the creative.

For more information see here.

MALWARE_IN_LANDING_PAGE

Malware was found in the landing page.

For more information see here.

LEGALLY_BLOCKED_REDIRECT_URL

The redirect url contains legally objectionable content.

MISREPRESENTATION_OF_PRODUCT

The creative misrepresents the product or service being advertised.

For more information see here.

SELF_CLICKING_CREATIVE

The creative has been determined to be self clicking.

GAMING_GOOGLE_NETWORK

The creative has been determined as attempting to game the Google network.

For more information see here.

DYNAMIC_DNS

The landing page for the creative uses a dynamic DNS.

For more information see here.

CIRCUMVENTING_SYSTEMS

The creative has been determined as attempting to circumvent Google advertising systems.

PHISHING

Phishing found in creative or landing page.

For more information see here.

DOWNLOAD_PROMPT_IN_CREATIVE

The creative prompts the user to download a file.

For more information see here

UNAUTHORIZED_COOKIE_DETECTED

The creative sets an unauthorized cookie on a Google domain.

For more information see here

TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION

The creative has been temporarily paused while we investigate.

ABUSIVE_EXPERIENCE

The landing page contains an abusive experience.

For more information see here.

TRICK_TO_CLICK

The creative is designed to mislead or trick the user into interacting with it.

For more information see here.

USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT

Non-allowlisted OMID verification script.

For more information see here.

MISUSE_OF_OMID_API

OMID sdk injected by creative. < p>For more information see here.

UNACCEPTABLE_HTML_AD

Unacceptable HTML5 ad.

For more information see here.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

appliedLabels

AppliedLabel[]

The set of labels applied to this creative.

lastModifiedDateTime

DateTime

The date and time this creative was last modified.

customFieldValues

1. BaseCustomFieldValue[]
   1. CustomFieldValue
   2. DropDownCustomFieldValue

The values of the custom fields associated with this creative.

thirdPartyDataDeclaration

ThirdPartyDataDeclaration

The third party companies associated with this creative.

This is distinct from any associated companies that Google may detect programmatically.

adBadgingEnabled

xsd:boolean

Whether the creative has ad badging enabled.

Defaults to false for CreativeType.VAST_REDIRECT, CreativeType.THIRD_PARTY, CreativeType.AUDIO_VAST_REDIRECT, CreativeType.PROGRAMMATIC, CreativeType.DFP_MOBILE_CREATIVE, CreativeType.FLASH_OVERLAY, CreativeType.GRAPHICAL_INTERSTITIAL, CreativeType.LEGACY_DFP_CREATIVE, CreativeType.MOBILE_AD_NETWORK_BACKFILL, CreativeType.MOBILE_VIDEO_INTERSTITIAL, CreativeType.SDK_MEDIATION and CreativeType.STANDARD_FLASH creative types.

. Defaults to true for all other creative types.

destinationUrl

xsd:string

The URL that the user is directed to if they click on the creative. This attribute is required unless the destinationUrlType is DestinationUrlType.NONE, and has a maximum length of 1024 characters.

destinationUrlType

DestinationUrlType

The action that should be performed if the user clicks on the creative. This attribute is optional and defaults to DestinationUrlType.CLICK_TO_WEB.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

CLICK_TO_WEB

Navigate to a web page. (a.k.a. "Click-through URL").

CLICK_TO_APP

Start an application.

CLICK_TO_CALL

Make a phone call.

NONE

Destination URL not present. Useful for video creatives where a landing page or a product isn't necessarily applicable.

overrideSize

xsd:boolean

Allows the creative size to differ from the actual image asset size. This attribute is optional.

primaryImageAsset

CreativeAsset

The primary image asset associated with this creative. This attribute is required.

altText

xsd:string

Alternative text to be rendered along with the creative used mainly for accessibility. This field is optional and has a maximum length of 500 characters.

thirdPartyImpressionTrackingUrls

xsd:string[]

A list of impression tracking URL to ping when this creative is displayed. This field is optional and each string has a maximum length of 1024 characters.

secondaryImageAssets

CreativeAsset[]

The list of secondary image assets associated with this creative. This attribute is optional.

Secondary image assets can be used to store different resolution versions of the primary asset for use on non-standard density screens.