type LineItemTemplate (v202411)

id

xsd:long

Uniquely identifies the LineItemTemplate. This attribute is read-only and is assigned by Google when a template is created.

name

xsd:string

The name of the LineItemTemplate. This attribute is required.

isDefault

xsd:boolean

Whether or not the LineItemTemplate represents the default choices for creating a LineItem. Only one default LineItemTemplate is allowed per Network. This attribute is readonly.

lineItemName

xsd:string

The default name of a new LineItem. This attribute is optional and has a maximum length of 127 characters.

enabledForSameAdvertiserException

xsd:boolean

The default value for the LineItem.enabledForSameAdvertiserException field of a new LineItem. This attribute is required.

notes

xsd:string

The default notes for a new LineItem. This attribute is optional and has a maximum length of 65,535 characters.

lineItemType

LineItemType

The default type of a new LineItem. This attribute is required.

SPONSORSHIP

The type of LineItem for which a percentage of all the impressions that are being sold are reserved.

STANDARD

The type of LineItem for which a fixed quantity of impressions or clicks are reserved.

NETWORK

The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Users specify the daily percentage of unsold impressions or clicks when creating this line item.

BULK

The type of LineItem for which a fixed quantity of impressions or clicks will be delivered at a priority lower than the LineItemType.STANDARD type.

PRICE_PRIORITY

The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Users specify the fixed quantity of unsold impressions or clicks when creating this line item.

HOUSE

The type of LineItem typically used for ads that promote products and services chosen by the publisher. These usually do not generate revenue and have the lowest delivery priority.

LEGACY_DFP

Represents a legacy LineItem that has been migrated from the DFP system. Such line items cannot be created any more. Also, these line items cannot be activated or resumed.

CLICK_TRACKING

The type of LineItem used for ads that track ads being served externally of Ad Manager, for example an email newsletter. The click through would reference this ad, and the click would be tracked via this ad.

ADSENSE

A LineItem using dynamic allocation backed by AdSense.

AD_EXCHANGE

A LineItem using dynamic allocation backed by the Google Ad Exchange.

BUMPER

Represents a non-monetizable video LineItem that targets one or more bumper positions, which are short house video messages used by publishers to separate content from ad breaks.

ADMOB

A LineItem using dynamic allocation backed by AdMob.

PREFERRED_DEAL

The type of LineItem for which there are no impressions reserved, and will serve for a second price bid. All LineItems of type LineItemType.PREFERRED_DEAL should be created via a ProposalLineItem with a matching type. When creating a LineItem of type LineItemType.PREFERRED_DEAL, the ProposalLineItem.estimatedMinimumImpressions field is required.

UNKNOWN

The value returned if the actual value is not exposed by the requested API version.

deliveryRateType

DeliveryRateType

The default delivery strategy for a new LineItem. This attribute is required.

EVENLY

Line items are served as evenly as possible across the number of days specified in a line item's LineItem.duration.

FRONTLOADED

Line items are served more aggressively in the beginning of the flight date.

AS_FAST_AS_POSSIBLE

The booked impressions for a line item may be delivered well before the LineItem.endDateTime. Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for.

roadblockingType

RoadblockingType

The default roadblocking strategy for a new LineItem. This attribute is required.

ONLY_ONE

Only one creative from a line item can serve at a time.

ONE_OR_MORE

Any number of creatives from a line item can serve together at a time.

AS_MANY_AS_POSSIBLE

As many creatives from a line item as can fit on a page will serve. This could mean anywhere from one to all of a line item's creatives given the size constraints of ad slots on a page.

ALL_ROADBLOCK

All or none of the creatives from a line item will serve. This option will only work if served to a GPT tag using SRA (single request architecture mode).

CREATIVE_SET

A master/companion CreativeSet roadblocking type. A LineItem.creativePlaceholders must be set accordingly.

creativeRotationType

CreativeRotationType

The default creative rotation strategy for a new LineItem. This attribute is required.

EVEN

Creatives are displayed roughly the same number of times over the duration of the line item.

OPTIMIZED

Creatives are served roughly proportionally to their performance.

MANUAL

Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.

SEQUENTIAL

Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.