To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

ExperimentMetric

The type of experiment metric.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	The value is unknown in this version.
`CLICKS`	The goal of the experiment is clicks.
`IMPRESSIONS`	The goal of the experiment is impressions.
`COST`	The goal of the experiment is cost.
`CONVERSIONS_PER_INTERACTION_RATE`	The goal of the experiment is conversion rate.
`COST_PER_CONVERSION`	The goal of the experiment is cost per conversion.
`CONVERSIONS_VALUE_PER_COST`	The goal of the experiment is conversion value per cost.
`AVERAGE_CPC`	The goal of the experiment is avg cpc.
`CTR`	The goal of the experiment is ctr.
`INCREMENTAL_CONVERSIONS`	The goal of the experiment is incremental conversions.
`COMPLETED_VIDEO_VIEWS`	The goal of the experiment is completed video views.
`CUSTOM_ALGORITHMS`	The goal of the experiment is custom algorithms.
`CONVERSIONS`	The goal of the experiment is conversions.
`CONVERSION_VALUE`	The goal of the experiment is conversion value.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

Blog
Visit our blog for important announcements.
Forum
Interact with our community of developer experts.
Client Libraries
Use our officially supported client libraries.
YouTube
Access our video contents.
Discord
Join the Google Ads Discord server.

ExperimentMetric

`UNSPECIFIED`

`UNKNOWN`

`CLICKS`

`IMPRESSIONS`

`COST`

`CONVERSIONS_PER_INTERACTION_RATE`

`COST_PER_CONVERSION`

`CONVERSIONS_VALUE_PER_COST`

`AVERAGE_CPC`

`CTR`

`INCREMENTAL_CONVERSIONS`

`COMPLETED_VIDEO_VIEWS`

`CUSTOM_ALGORITHMS`

`CONVERSIONS`

`CONVERSION_VALUE`

ExperimentMetric Stay organized with collections Save and categorize content based on your preferences.

UNSPECIFIED

UNKNOWN

CLICKS

IMPRESSIONS

COST

CONVERSIONS_PER_INTERACTION_RATE

COST_PER_CONVERSION

CONVERSIONS_VALUE_PER_COST

AVERAGE_CPC

CTR

INCREMENTAL_CONVERSIONS

COMPLETED_VIDEO_VIEWS

CUSTOM_ALGORITHMS

CONVERSIONS

CONVERSION_VALUE

ExperimentMetric

`UNSPECIFIED`

`UNKNOWN`

`CLICKS`

`IMPRESSIONS`

`COST`

`CONVERSIONS_PER_INTERACTION_RATE`

`COST_PER_CONVERSION`

`CONVERSIONS_VALUE_PER_COST`

`AVERAGE_CPC`

`CTR`

`INCREMENTAL_CONVERSIONS`

`COMPLETED_VIDEO_VIEWS`

`CUSTOM_ALGORITHMS`

`CONVERSIONS`

`CONVERSION_VALUE`