AccessibleBiddingStrategy
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Represents a view of BiddingStrategies owned by and shared with the customer.
In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.
| Fields |
resource_name
|
string
Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}
|
id
|
int64
Output only. The ID of the bidding strategy.
|
name
|
string
Output only. The name of the bidding strategy.
|
type
|
BiddingStrategyType
Output only. The type of the bidding strategy.
|
owner_customer_id
|
int64
Output only. The ID of the Customer which owns the bidding strategy.
|
owner_descriptive_name
|
string
Output only. descriptive_name of the Customer which owns the bidding strategy.
|
scheme
Union field scheme. The bidding scheme. scheme. The bidding scheme.Only one can be set. scheme can be only one of the following: scheme can be only one of the following: |
maximize_conversion_value
|
MaximizeConversionValue
Output only. An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.
|
maximize_conversions
|
MaximizeConversions
Output only. An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.
|
target_cpa
|
TargetCpa
Output only. A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
|
target_impression_share
|
TargetImpressionShare
Output only. A bidding strategy that automatically optimizes towards a chosen percentage of impressions.
|
target_roas
|
TargetRoas
Output only. A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).
|
target_spend
|
TargetSpend
Output only. A bid strategy that sets your bids to help get as many clicks as possible within your budget.
|
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# AccessibleBiddingStrategy\n\nRepresents a view of BiddingStrategies owned by and shared with the customer.\n\nIn contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.\n\n| Fields ||\n|---------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `resource_name` | `string` Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: `customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}` |\n| ### `id` | `int64` Output only. The ID of the bidding strategy. |\n| ### `name` | `string` Output only. The name of the bidding strategy. |\n| ### `type` | [BiddingStrategyType](/google-ads/api/reference/rpc/v21/BiddingStrategyTypeEnum.BiddingStrategyType) Output only. The type of the bidding strategy. |\n| ### `owner_customer_id` | `int64` Output only. The ID of the Customer which owns the bidding strategy. |\n| ### `owner_descriptive_name` | `string` Output only. descriptive_name of the Customer which owns the bidding strategy. |\n| ### `scheme` Union field `scheme`. The bidding scheme. `scheme`. The bidding scheme. Only one can be set. `scheme` can be only one of the following: `scheme` can be only one of the following: ||\n| ### `maximize_conversion_value` | [MaximizeConversionValue](/google-ads/api/reference/rpc/v21/AccessibleBiddingStrategy.MaximizeConversionValue) Output only. An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget. |\n| ### `maximize_conversions` | [MaximizeConversions](/google-ads/api/reference/rpc/v21/AccessibleBiddingStrategy.MaximizeConversions) Output only. An automated bidding strategy to help get the most conversions for your campaigns while spending your budget. |\n| ### `target_cpa` | [TargetCpa](/google-ads/api/reference/rpc/v21/AccessibleBiddingStrategy.TargetCpa) Output only. A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. |\n| ### `target_impression_share` | [TargetImpressionShare](/google-ads/api/reference/rpc/v21/AccessibleBiddingStrategy.TargetImpressionShare) Output only. A bidding strategy that automatically optimizes towards a chosen percentage of impressions. |\n| ### `target_roas` | [TargetRoas](/google-ads/api/reference/rpc/v21/AccessibleBiddingStrategy.TargetRoas) Output only. A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS). |\n| ### `target_spend` | [TargetSpend](/google-ads/api/reference/rpc/v21/AccessibleBiddingStrategy.TargetSpend) Output only. A bid strategy that sets your bids to help get as many clicks as possible within your budget. |"]]
