To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

SearchTermTargetingStatus

Indicates whether the search term is one of your targeted or excluded keywords.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`ADDED`	Search term is added to targeted keywords.
`EXCLUDED`	Search term matches a negative keyword.
`ADDED_EXCLUDED`	Search term has been both added and excluded.
`NONE`	Search term is neither targeted nor excluded.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

SearchTermTargetingStatus Stay organized with collections Save and categorize content based on your preferences.