To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

UserListType

Enum containing possible user list types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`REMARKETING`	UserList represented as a collection of conversion types.
`LOGICAL`	UserList represented as a combination of other user lists/interests.
`EXTERNAL_REMARKETING`	UserList created in the Google Ad Manager platform.
`RULE_BASED`	UserList associated with a rule.
`SIMILAR`	UserList with users similar to users of another UserList.
`CRM_BASED`	UserList of first-party CRM data provided by advertiser in the form of emails or other formats.
`LOOKALIKE`	LookalikeUserlist, composed of users similar to those of a configurable seed (set of UserLists)

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

UserListType Stay organized with collections Save and categorize content based on your preferences.