A single operation (create, remove) on a custom conversion goal.
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                   FieldMask that determines which resource fields are modified in an update.  | 
              
Union field 
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                   Create operation: No resource name is expected for the new custom conversion goal  | 
              
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                   Update operation: The custom conversion goal is expected to have a valid resource name.  | 
              
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 Remove operation: A resource name for the removed custom conversion goal is expected, in this format: 'customers/{customer_id}/customConversionGoals/{goal_id}'  |