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SearchTermMatchType

Possible match types for a keyword triggering an ad, including variants.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`BROAD`	Broad match.
`EXACT`	Exact match.
`PHRASE`	Phrase match.
`NEAR_EXACT`	Exact match (close variant).
`NEAR_PHRASE`	Phrase match (close variant).
`AI_MAX`	Match type for AI Max Search.
`PERFORMANCE_MAX`	Match type for Performance Max campaigns.

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Last updated 2025-10-10 UTC.

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