To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

MetricGoal

A metric goal for an experiment.

Fields

Fields
`metric`	`ExperimentMetric` The metric of the goal. For example, clicks, impressions, cost, conversions, etc.
`direction`	`ExperimentMetricDirection` The metric direction of the goal. For example, increase, decrease, no change.

The metric of the goal. For example, clicks, impressions, cost, conversions, etc.

The metric direction of the goal. For example, increase, decrease, no change.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-08-07 UTC.

MetricGoal Stay organized with collections Save and categorize content based on your preferences.