To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

CampaignRetentionGoalSettings

Retention campaign goal settings.

Fields

Fields
`value_settings_override`	`CustomerLifecycleOptimizationValueSettings` Retention goal campaign specific value settings.
`target_option`	`CustomerLifecycleOptimizationMode` Retention goal optimization mode for this campaign. Defaults to TARGET_ALL. Only customers on the allowlist can set target_option.

Retention goal campaign specific value settings.

Retention goal optimization mode for this campaign.

Defaults to TARGET_ALL. Only customers on the allowlist can set target_option.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

CampaignRetentionGoalSettings Stay organized with collections Save and categorize content based on your preferences.