lead_form_submission_data

Data from lead form submissions.

Attributed resources
ad_group
ad_group_ad
asset
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

lead_form_submission_data.ad_group
Field description	Output only. AdGroup associated with the submitted lead form.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

lead_form_submission_data.ad_group_ad
Field description	Output only. AdGroupAd associated with the submitted lead form.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

lead_form_submission_data.asset
Field description	Output only. Asset associated with the submitted lead form.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

lead_form_submission_data.campaign
Field description	Output only. Campaign associated with the submitted lead form.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

lead_form_submission_data.custom_lead_form_submission_fields
Field description	Output only. Submission data associated with a custom lead form.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v20.resources.CustomLeadFormSubmissionField`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

lead_form_submission_data.gclid
Field description	Output only. Google Click Id associated with the submissed lead form.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	False
Selectable	True
Sortable	False
Repeated	False

lead_form_submission_data.id
Field description	Output only. ID of this lead form submission.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

lead_form_submission_data.lead_form_submission_fields
Field description	Output only. Submission data associated with a lead form.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v20.resources.LeadFormSubmissionField`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

lead_form_submission_data.resource_name
Field description	Output only. The resource name of the lead form submission data. Lead form submission data resource names have the form: `customers/{customer_id}/leadFormSubmissionData/{lead_form_submission_data_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

lead_form_submission_data.submission_date_time
Field description	Output only. The date and time at which the lead form was submitted. The format is "yyyy-mm-dd hh:mm:ss+\|-hh:mm", for example, "2019-01-01 12:32:45-08:00".
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

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Last updated 2026-05-28 UTC.

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