KeywordForecastMetrics
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The forecast metrics for the planless keyword campaign.
| Fields |
impressions
|
double
The total number of impressions.
|
click_through_rate
|
double
The average click through rate. Available only if impressions > 0.
|
average_cpc_micros
|
int64
The average cpc. Available only if clicks > 0.
|
clicks
|
double
The total number of clicks.
|
cost_micros
|
int64
The total cost.
|
conversions
|
double
Forecasted number of conversions: clicks * conversion_rate.
|
conversion_rate
|
double
Forecasted conversion rate.
|
average_cpa_micros
|
int64
Average cost per acquisition calculated as cost_micros / conversions.
|
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# KeywordForecastMetrics\n\nThe forecast metrics for the planless keyword campaign.\n\n| Fields ||\n|--------------------------|-------------------------------------------------------------------------------|\n| ### `impressions` | `double` The total number of impressions. |\n| ### `click_through_rate` | `double` The average click through rate. Available only if impressions \\\u003e 0. |\n| ### `average_cpc_micros` | `int64` The average cpc. Available only if clicks \\\u003e 0. |\n| ### `clicks` | `double` The total number of clicks. |\n| ### `cost_micros` | `int64` The total cost. |\n| ### `conversions` | `double` Forecasted number of conversions: clicks \\* conversion_rate. |\n| ### `conversion_rate` | `double` Forecasted conversion rate. |\n| ### `average_cpa_micros` | `int64` Average cost per acquisition calculated as cost_micros / conversions. |"]]
