CampaignCriterion
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| Fields |
resource_name
|
string
Immutable. The resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}
|
display_name
|
string
Output only. The display name of the criterion. This field is ignored for mutates.
|
type
|
CriterionType
Output only. The type of the criterion.
|
status
|
CampaignCriterionStatus
The status of the criterion.
|
campaign
|
string
Immutable. The campaign to which the criterion belongs.
|
criterion_id
|
int64
Output only. The ID of the criterion. This field is ignored during mutate.
|
bid_modifier
|
float
The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.
|
negative
|
bool
Immutable. Whether to target (false) or exclude (true) the criterion.
|
criterion
Union field criterion. The campaign criterion. criterion. The campaign criterion.Exactly one must be set. criterion can be only one of the following: criterion can be only one of the following: |
keyword
|
KeywordInfo
Immutable. Keyword.
|
placement
|
PlacementInfo
Immutable. Placement.
|
mobile_app_category
|
MobileAppCategoryInfo
Immutable. Mobile app category.
|
mobile_application
|
MobileApplicationInfo
Immutable. Mobile application.
|
location
|
LocationInfo
Immutable. Location.
|
device
|
DeviceInfo
Immutable. Device.
|
ad_schedule
|
AdScheduleInfo
Immutable. Ad Schedule.
|
age_range
|
AgeRangeInfo
Immutable. Age range.
|
gender
|
GenderInfo
Immutable. Gender.
|
income_range
|
IncomeRangeInfo
Immutable. Income range.
|
parental_status
|
ParentalStatusInfo
Immutable. Parental status.
|
user_list
|
UserListInfo
Immutable. User List.
|
youtube_video
|
YouTubeVideoInfo
Immutable. YouTube Video.
|
youtube_channel
|
YouTubeChannelInfo
Immutable. YouTube Channel.
|
proximity
|
ProximityInfo
Immutable. Proximity.
|
topic
|
TopicInfo
Immutable. Topic.
|
listing_scope
|
ListingScopeInfo
Immutable. Listing scope.
|
language
|
LanguageInfo
Immutable. Language.
|
ip_block
|
IpBlockInfo
Immutable. IpBlock.
|
content_label
|
ContentLabelInfo
Immutable. ContentLabel.
|
carrier
|
CarrierInfo
Immutable. Carrier.
|
user_interest
|
UserInterestInfo
Immutable. User Interest.
|
webpage
|
WebpageInfo
Immutable. Webpage.
|
operating_system_version
|
OperatingSystemVersionInfo
Immutable. Operating system version.
|
mobile_device
|
MobileDeviceInfo
Immutable. Mobile Device.
|
location_group
|
LocationGroupInfo
Immutable. Location Group
|
custom_affinity
|
CustomAffinityInfo
Immutable. Custom Affinity.
|
custom_audience
|
CustomAudienceInfo
Immutable. Custom Audience
|
combined_audience
|
CombinedAudienceInfo
Immutable. Combined Audience.
|
keyword_theme
|
KeywordThemeInfo
Immutable. Smart Campaign Keyword Theme.
|
local_service_id
|
LocalServiceIdInfo
Immutable. GLS service campaign criterion.
|
brand_list
|
BrandListInfo
Immutable. Brand list campaign criterion.
|
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# CampaignCriterion\n\nA campaign criterion.\n\n| Fields ||\n|--------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `resource_name` | `string` Immutable. The resource name of the campaign criterion. Campaign criterion resource names have the form: `customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}` |\n| ### `display_name` | `string` Output only. The display name of the criterion. This field is ignored for mutates. |\n| ### `type` | [CriterionType](/google-ads/api/reference/rpc/v19/CriterionTypeEnum.CriterionType) Output only. The type of the criterion. |\n| ### `status` | [CampaignCriterionStatus](/google-ads/api/reference/rpc/v19/CampaignCriterionStatusEnum.CampaignCriterionStatus) The status of the criterion. |\n| ### `campaign` | `string` Immutable. The campaign to which the criterion belongs. |\n| ### `criterion_id` | `int64` Output only. The ID of the criterion. This field is ignored during mutate. |\n| ### `bid_modifier` | `float` The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type. |\n| ### `negative` | `bool` Immutable. Whether to target (`false`) or exclude (`true`) the criterion. |\n| ### `criterion` Union field `criterion`. The campaign criterion. `criterion`. The campaign criterion. Exactly one must be set. `criterion` can be only one of the following: `criterion` can be only one of the following: ||\n| ### `keyword` | [KeywordInfo](/google-ads/api/reference/rpc/v19/KeywordInfo) Immutable. Keyword. |\n| ### `placement` | [PlacementInfo](/google-ads/api/reference/rpc/v19/PlacementInfo) Immutable. Placement. |\n| ### `mobile_app_category` | [MobileAppCategoryInfo](/google-ads/api/reference/rpc/v19/MobileAppCategoryInfo) Immutable. Mobile app category. |\n| ### `mobile_application` | [MobileApplicationInfo](/google-ads/api/reference/rpc/v19/MobileApplicationInfo) Immutable. Mobile application. |\n| ### `location` | [LocationInfo](/google-ads/api/reference/rpc/v19/LocationInfo) Immutable. Location. |\n| ### `device` | [DeviceInfo](/google-ads/api/reference/rpc/v19/DeviceInfo) Immutable. Device. |\n| ### `ad_schedule` | [AdScheduleInfo](/google-ads/api/reference/rpc/v19/AdScheduleInfo) Immutable. Ad Schedule. |\n| ### `age_range` | [AgeRangeInfo](/google-ads/api/reference/rpc/v19/AgeRangeInfo) Immutable. Age range. |\n| ### `gender` | [GenderInfo](/google-ads/api/reference/rpc/v19/GenderInfo) Immutable. Gender. |\n| ### `income_range` | [IncomeRangeInfo](/google-ads/api/reference/rpc/v19/IncomeRangeInfo) Immutable. Income range. |\n| ### `parental_status` | [ParentalStatusInfo](/google-ads/api/reference/rpc/v19/ParentalStatusInfo) Immutable. Parental status. |\n| ### `user_list` | [UserListInfo](/google-ads/api/reference/rpc/v19/UserListInfo) Immutable. User List. |\n| ### `youtube_video` | [YouTubeVideoInfo](/google-ads/api/reference/rpc/v19/YouTubeVideoInfo) Immutable. YouTube Video. |\n| ### `youtube_channel` | [YouTubeChannelInfo](/google-ads/api/reference/rpc/v19/YouTubeChannelInfo) Immutable. YouTube Channel. |\n| ### `proximity` | [ProximityInfo](/google-ads/api/reference/rpc/v19/ProximityInfo) Immutable. Proximity. |\n| ### `topic` | [TopicInfo](/google-ads/api/reference/rpc/v19/TopicInfo) Immutable. Topic. |\n| ### `listing_scope` | [ListingScopeInfo](/google-ads/api/reference/rpc/v19/ListingScopeInfo) Immutable. Listing scope. |\n| ### `language` | [LanguageInfo](/google-ads/api/reference/rpc/v19/LanguageInfo) Immutable. Language. |\n| ### `ip_block` | [IpBlockInfo](/google-ads/api/reference/rpc/v19/IpBlockInfo) Immutable. IpBlock. |\n| ### `content_label` | [ContentLabelInfo](/google-ads/api/reference/rpc/v19/ContentLabelInfo) Immutable. ContentLabel. |\n| ### `carrier` | [CarrierInfo](/google-ads/api/reference/rpc/v19/CarrierInfo) Immutable. Carrier. |\n| ### `user_interest` | [UserInterestInfo](/google-ads/api/reference/rpc/v19/UserInterestInfo) Immutable. User Interest. |\n| ### `webpage` | [WebpageInfo](/google-ads/api/reference/rpc/v19/WebpageInfo) Immutable. Webpage. |\n| ### `operating_system_version` | [OperatingSystemVersionInfo](/google-ads/api/reference/rpc/v19/OperatingSystemVersionInfo) Immutable. Operating system version. |\n| ### `mobile_device` | [MobileDeviceInfo](/google-ads/api/reference/rpc/v19/MobileDeviceInfo) Immutable. Mobile Device. |\n| ### `location_group` | [LocationGroupInfo](/google-ads/api/reference/rpc/v19/LocationGroupInfo) Immutable. Location Group |\n| ### `custom_affinity` | [CustomAffinityInfo](/google-ads/api/reference/rpc/v19/CustomAffinityInfo) Immutable. Custom Affinity. |\n| ### `custom_audience` | [CustomAudienceInfo](/google-ads/api/reference/rpc/v19/CustomAudienceInfo) Immutable. Custom Audience |\n| ### `combined_audience` | [CombinedAudienceInfo](/google-ads/api/reference/rpc/v19/CombinedAudienceInfo) Immutable. Combined Audience. |\n| ### `keyword_theme` | [KeywordThemeInfo](/google-ads/api/reference/rpc/v19/KeywordThemeInfo) Immutable. Smart Campaign Keyword Theme. |\n| ### `local_service_id` | [LocalServiceIdInfo](/google-ads/api/reference/rpc/v19/LocalServiceIdInfo) Immutable. GLS service campaign criterion. |\n| ### `brand_list` | [BrandListInfo](/google-ads/api/reference/rpc/v19/BrandListInfo) Immutable. Brand list campaign criterion. |"]]
