使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
集成术语表
我们编写了一个术语列表，以帮助您大致了解需要注意哪些术语。集成指南中会参考这些内容。
一般措施
Merchant Center
Google Merchant Center (GMC)：这是商家用于将其商店和商品数据上传到 Google，并使其在非付费商品详情、付费广告和其他 Google 服务中使用的工具。
多客户帐号 (MCA)：用于为客户组织 Merchant Center 子帐号的“经理”帐号。如果您计划代表商家创建 MC 子帐号，则必须使用 MCA，才能以编程方式创建新的 MC 帐号以及为多个 GMC（网域）提交数据 Feed。
Google Merchant Center 帐号（MC 帐号或 MC 子帐号）：用于管理其商品的商家的特定帐号。通常，商家通常拥有一个在您的 MCA 下管理的帐号，或者是一个与您的集成关联的帐号。
Merchant Center ID (MCID)：这是一个数字代码，可让您和 Google 明确识别您的商家帐号。您可以在 Merchant Center 中 Merchant Center 帐号网址的末尾（例如 https://merchants.google.com/mc/overview?a=#######）找到该 ID，也可以通过 Content API 提取该 ID。此外，多客户帐号也有相似的 ID。
Content API for Shopping：可让您将应用与 Google Merchant Center 集成，以便以编程方式管理商品、商品目录、订单、帐号等。
付费广告
效果最大化广告系列：效果最大化广告系列是一种与 GMC 产品集成的广告系列类型，可在 Google 搜索、YouTube、Gmail、展示广告网络等平台上自动制作广告、进行定位和出价。限制：每个帐号 100 个广告系列。
Google Ads 经理帐号（MA 或 MCC）：MCC 是您的主帐号，可以帮助您在一个信息中心监控和管理商家的所有 Google Ads 帐号。上限：Google Ads 帐号上限为 8.5 万个。
Google Ads 帐号 (CID)：您的每个商家都需要一个帐号，以便管理他们在 Google 的在线媒体资源中通过 Google 投放的广告。限制：每个广告客户 1 次。
Ads API：可让您将应用与 Google Ads 集成，并以编程方式高效地管理复杂的设置。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eThis glossary defines key terms related to Google Merchant Center, Google Ads, and their integration.\u003c/p\u003e\n"],["\u003cp\u003eUnderstanding these terms is crucial for navigating the Google Merchant Center and Ads platforms effectively.\u003c/p\u003e\n"],["\u003cp\u003eMerchants use Google Merchant Center to upload product data and make it available for Google services like Free Listings and Paid Ads.\u003c/p\u003e\n"],["\u003cp\u003eThe Content API for Shopping and the Ads API allow for programmatic management of products, inventory, and advertising campaigns.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides tools like Multi-Client Accounts and Google Ads Manager Accounts for managing multiple merchant accounts.\u003c/p\u003e\n"]]],["This document defines key terms related to Google integrations. Merchants use **Google Merchant Center (GMC)** to upload store data for Free Listings and Paid Ads. **Multi-Client Accounts (MCA)** manage multiple GMC sub-accounts, each identified by a unique **Merchant Center ID (MCID)**. The **Content API for Shopping** allows programmatic management of GMC data. **Performance Max campaigns** integrate with GMC. **Google Ads Manager Accounts (MCC)** oversee merchants' **Google Ads Accounts**, managed via the **Ads API**.\n"],null,["Integration Glossary\n--------------------\n\nA list of terms has been compiled to help you understand at a high level which\nterms to be aware about. They are reference throughout the integration guide.\n\n### General\n\n- **[Google Account](https://www.google.com/account/about/):** A Google account identifies you as a unique user\n across all of Google's properties. Most of Google's products require you to\n have a Google Account.\n\n- **[Help Center (HC)](https://support.google.com/):** There are multiple Google product help centers and\n the specific focus for this integration is the\n [Google Merchant Center Help Center](https://support.google.com/merchants). It contains useful merchant\n information about policies, account creation, setup, and optimization\n strategies.\n\n### Merchant Center\n\n- **[Google Merchant Center (GMC)](https://www.google.com/intl/en_us/retail/solutions/merchant-center/):** is a tool merchants use to upload\n their store and product data to Google and make it available for Free Listings,\n Paid Ads and other Google services.\n\n- **[Multi-Client Account (MCA)](https://support.google.com/merchants/answer/188487):** \"Manager\" account used to organize\n Merchant Center sub-accounts for clients. If you plan to create MC sub accounts\n on behalf of merchants, an MCA is required to programmatically create new MC\n accounts and to submit data feeds for multiple GMC's (domains).\n\n- **[Google Merchant Center Account (MC account or MC sub account)](https://support.google.com/merchants/answer/188924?ref_topic=3163841&visit_id=638193004785170420-4000719524&rd=1):**\n A merchant's specific account to which manages their products. Generally,\n a merchant normally has one account which is managed under your MCA or is an\n [account linked](/merchant/storebuilder/online/sections/1_3_account_linking) to your integration.\n\n- **Merchant Center ID (MCID):** This is the numerical code that allows you and\n Google to specifically identify your merchants' account. This can be found in\n Merchant Center, at the end of the URL of a merchant center account\n (for example, `https://merchants.google.com/mc/overview?a=#######`) or pulled\n using the Content API. Also, Multi Client Accounts have a similar ID too.\n\n- **[Content API for Shopping](https://developers.google.com/shopping-content/guides/quickstart):** Lets you integrate your applications with\n Google Merchant Center, so that you can programmatically manage products,\n inventory, orders, accounts, and more.\n\n### Paid Ads\n\n- **[Performance Max campaigns](https://ads.google.com/home/campaigns/performance-max/):** Performance Max is a campaign type which\n integrates with the GMC product and automates ad creation, targeting and bidding\n on Google Search, YouTube, Gmail, the Display Network and more.\n Limit: 100 campaigns per account.\n\n- **[Google Ads Manager Account (MA or MCC)](https://ads.google.com/home/tools/manager-accounts/):** The MCC is your primary\n account and helps you monitor and manage all the Google Ads accounts of your\n merchants from a single dashboard. Limits: 85K Google Ads account limit.\n\n- **[Google Ads Account (CID)](https://support.google.com/google-ads/answer/1704344):** Each of your merchants requires one\n account to manage their advertising with Google across Google's online\n properties. Limit: 1 per Advertiser.\n\n- **[Ads API](https://developers.google.com/google-ads/api/docs/start):** Lets you integrate your applications with Google Ads and\n programmatically manage complex setups with efficiency."]]
