第 5 步：报表
概览
向商家展示集成的效果至关重要。这样，他们就可以直观地了解非付费商品详情和付费广告的成效，进而确定如何优化并投入更多资源来进一步提升效果。
您可以生成两种不同的报告，具体取决于您代表商家启用的计划：
- 非付费商品详情效果
- 购物广告效果（效果最大化广告系列）
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eMerchants need performance reports to understand the success of their Free Listing and Paid Ads integrations.\u003c/p\u003e\n"],["\u003cp\u003eReports provide insights that help merchants optimize their strategies and resource allocation for improved performance.\u003c/p\u003e\n"],["\u003cp\u003eTwo report types are available: Free Listings Performance and Shopping Ads Performance (Performance Max), depending on the programs enabled.\u003c/p\u003e\n"]]],["Merchants need performance reports to understand their integration's effectiveness. These reports help them optimize their strategies and allocate resources for better results. Two types of reports are available, depending on the enabled programs: Free Listings Performance and Shopping Ads Performance (Performance Max). These reports allow merchants to visualize the success of each program.\n"],null,["Step 5: Reporting\n-----------------\n\n### Overview\n\nIt is vital to show merchants the performance of their integration. This allows\nthem to visualize the success of Free Listing and Paid Ads to determine how to\noptimize and invest more resources to further improve their performance.\n\nThere are two different reports you can implement based on which programs you\nenable on behalf of your merchants:\n\n- Free Listings Performance\n- Shopping Ads Performance (Performance Max)"]]