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4.0.3 设置 Google Ads 经理帐号
价值和业务影响
每个商家都需要一个单独的 Google Ads 广告客户帐号来投放效果最大化广告系列。要管理这些帐号，您需要创建 Google Ads 经理帐号。借助经理帐号，您可以为商家创建新帐号、管理多个帐号、设置跨帐号报告，以及设置合并结算。详细了解 Google Ads 经理帐号。
下图显示了每个商家的 Merchant Center 帐号如何与商家的 Google Ads 广告客户帐号相关联。
您还可以将多个 Google Ads 帐号与同一个 Merchant Center 帐号相关联，也可以将同一个 Google Ads 帐号与多个 Merchant Center 帐号相关联。
技术指南
如需创建经理帐号，请按照创建 Google Ads 经理帐号中的步骤操作。
将内部广告客户帐号（用于内部支出）保存在单独的经理帐号中，以及您代表客户管理的帐号。
请为您的帐号选择一个时区，以便进行帐号报告和结算。
此时区以后无法更改，请为您的组织选择时区。
为经理帐号选择一个固定不变的币种。此选项会将您的经理帐号与相应的币种相关联，以满足您帐号的任何特定结算需求。选择贵组织开展业务所用的币种。
您的客户的一个或多个帐号以其各自所选的币种进行结算。如需了解详情，请参阅经理帐号货币换算简介。
帐号结构和限制
如需查看所有限制的摘要，请参阅关于 Google Ads 帐号限制。
您可以创建带有子级经理帐号的顶级 Google Ads 经理帐号，每个子级经理帐号都管理多个 Google Ads 帐号，如下图所示。
请注意以下几点：
不同国家/地区的经理帐号
您应该设置经理帐号结构，以支持有关您业务的有意义的报告。下图展示了如何为不同国家/地区（例如法国、意大利、美国和加拿大）的商家组织经理帐号和广告客户帐号。
扩大帐号规模的最佳做法
如果您预计自己的商家需要超过 85,000 个 Google Ads 帐号，不妨考虑采用随着用户添加而扩展的帐号管理做法：
请在超出 85,000 个的上限之前，申请多个 Google Ads 经理帐号。将每个帐号添加到您的后端配置，并在创建新帐号时平衡每个经理帐号的 Google Ads 帐号数量。
随着时间的推移，已停止支出的广告客户（也称为“流失”帐号）会积累更多帐号。这些 ID 仍映射到其经理帐号，并计入帐号数量上限。我们建议您创建一个标记休眠帐号并将其移动到单独的经理帐号的流程。下图演示了这种可伸缩设计的示例。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eEvery merchant requires an individual Google Ads account for Performance Max campaigns, and these can be managed through a Google Ads manager account for streamlined control and reporting.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads manager accounts offer features such as consolidated billing, cross-account reporting, and the ability to create and manage multiple merchant accounts.\u003c/p\u003e\n"],["\u003cp\u003eWhen setting up a Google Ads manager account, consider factors like time zone, currency, and account structure for optimal organization and reporting.\u003c/p\u003e\n"],["\u003cp\u003eFor large-scale operations, plan for account management practices that accommodate growth and account limits, including requesting multiple manager accounts and managing dormant accounts separately.\u003c/p\u003e\n"],["\u003cp\u003eA Google Ads manager account can be structured with sub-managers to handle various clients or regions, allowing for a hierarchical approach to account organization.\u003c/p\u003e\n"]]],[],null,["4.0.3 Setting Up Google Ads Manager Account\n-------------------------------------------\n\n### Value and Business Impact\n\n*** ** * ** ***\n\nEach merchant needs a separate [Google Ads](https://ads.google.com/) advertiser account for their\nPerformance Max campaigns. To manage these accounts, you need to create a\nGoogle Ads manager account. A manager account lets you create new accounts for\nmerchants, manage multiple accounts, set up cross-account reporting, and set up\nconsolidated billing. Learn more about [Google Ads manager accounts](https://support.google.com/google-ads/answer/6139186#101).\n\nThe figure below shows how each merchant's Merchant Center account is linked\nwith the merchant's Google Ads advertiser account.\n\nYou can also link multiple Google Ads accounts to a single Merchant Center\naccount, and a single Google Ads account can be linked to multiple Merchant\nCenter accounts.\n\n### Tech Guidance\n\n*** ** * ** ***\n\nTo create a manager account, follow the steps in\n[Create a Google Ads manager account](https://support.google.com/google-ads/answer/7459399).\n\n- Keep your internal advertiser accounts for in-house spend in a separate\n manager account from the accounts you are managing on behalf of your clients.\n\n- Choose a time zone for the account for your account reporting and billing.\n This time zone cannot be changed later, so choose the time zone for your\n organization.\n\n- Select a permanent currency for the manager account. This selection associates\n your manager account with an appropriate currency for any specific billing needs\n for your account. Choose the currency in which your organization does business.\n Your client's account or accounts are billed in their individual chosen\n currencies. To learn more, see\n [About converting currencies for manager accounts](https://support.google.com/google-ads/answer/7379939).\n\n#### Account structure and limitations\n\nFor a summary of all limitations, see\n[About your Google Ads account limits](https://support.google.com/adwords/answer/6372658).\n\nYou can create a top-level Google Ads manager account with sublevel manager\naccounts that each manage several Google Ads accounts, as shown in the following\nfigure.\n\nKeep in mind the following:\n\n- Google Ads has a maximum limit on the number of Google Ads accounts per\n top-level manager account. For details, see\n [About maximum account limits for manager accounts](https://support.google.com/adwords/answer/7526520).\n\n- The manager account has no effect on the set of Google Ads accounts that your\n API token can access.\n\n- Your manager account structure cannot be greater than six levels deep.\n\n#### Manager accounts for different countries\n\nYou should set up your manager account structure to support meaningful reporting\non your business. The following figure shows how you might organize manager and\nadvertiser accounts for your merchants in different countries (such as France,\nItaly, U.S., and Canada).\n\n#### Best practices for scaling accounts\n\nIf you anticipate needing more than 85,000 Google Ads accounts for your\nmerchants, consider implementing account management practices that scale as you\nadd users:\n\n1. Before you exceed your 85,000 limit, request multiple Google Ads manager\n accounts. Add each of these accounts to your backend configuration, and balance\n the number of Google Ads accounts for each manager account when creating new\n accounts.\n\n2. Over time, you accumulate accounts for advertisers who have stopped spending\n (also known as \"churned\" accounts). These remain mapped to their manager\n accounts and count toward the account limits. We recommend that you create a\n process that flags dormant accounts and moves them to a separate manager\n account. The figure below demonstrates an example of this type of scalable\n design."]]
