使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
第 1 步：商家账号设置
概览
为了满足我们的非付费商品详情和付费广告要求，帐号设置是第一步。具体而言，这些功能可让新商家和现有商家无缝满足我们的 Merchant Center 帐号要求。帐号设置中列出的所有这些功能都是强制性的，强烈建议您设置无缝的体验，符合这些要求。
首先，商家需要确定是创建还是使用现有的 Merchant Center 帐号。之后，他们需要完成以下步骤，完成 Merchant Center 帐号设置。
创建新的 Merchant Center 帐号：
- 创建或使用现有的 Google 账号
- 创建 Merchant Center 账号
- 添加商家详情
- 网站声明
- 电话验证
使用现有的 Merchant Center 帐号：
- 关联现有的 Google 帐号，然后选择要使用的 Merchant Center 帐号
- 网站所有权检查：验证网站是否已声明所有权，并根据需要声明所有权
- 验证商家信息，并根据需要进行更新
- 电话验证检查：需要验证电话号码是否通过了验证。如果不是，请允许商家通过您的集成重新验证
对于其余步骤，所有帐号都需要执行以下操作：
- 账号关联
- 实现配送设置
- 税费设置 - 仅适用于定位到美国的商家
- 网站政策检查
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eMerchants need to set up a Merchant Center account, either new or existing, to utilize Free Listing and Paid ads.\u003c/p\u003e\n"],["\u003cp\u003eAccount setup involves steps like business details, website claiming, phone verification, account linking, and configuring shipping and tax settings.\u003c/p\u003e\n"],["\u003cp\u003eMerchants using an existing account need to ensure website and phone verification are completed and business information is up-to-date.\u003c/p\u003e\n"],["\u003cp\u003eWebsite policy checks are mandatory for all accounts before using Free Listing and Paid ads.\u003c/p\u003e\n"]]],["Merchants must first set up a Merchant Center Account, either creating a new one or using an existing one. New account creation involves using a Google Account, adding business details, claiming the website, and phone verification. Existing accounts need to connect, check and potentially claim the website, verify business information and check for phone verification. All accounts must complete linking, implement shipping settings, and set tax for US merchants. Finally, check for website policy.\n"],null,["Step 1: Merchant Account Setup\n------------------------------\n\n### Overview\n\nThe account setup is the first imperative step to meet our Free Listing and Paid\nads requirements. Specifically, these features allow new and existing merchants\nto seamlessly meet our [Merchant Center account requirements](https://support.google.com/merchants/answer/188924?dark=1&visit_id=638157697464654000-2169746253&rd=1).\nAll of these features listed in the account setup are mandatory and setting up a\nseamless experience to integrate with these requirements is highly recommended.\n\nInitially, a merchant needs to decide if they create or use an existing\nMerchant Center Account. Afterwards, they need to walk through the following\nsteps to complete the Merchant Center account setup.\n\n**New Merchant Center Account Creation:**\n\n- Create or use existing Google Account\n- Create a Merchant Center Account\n- Add Business details\n- Website Claiming\n- Phone Verification\n\n**Use existing Merchant Center Account:**\n\n- Connect existing Google Account and select which Merchant Center Account they want to use\n- Website Claiming Check: Verify if website is claimed and claim if need to\n- Verify business Information and update if needed\n- Phone verification Check: Need to verify if phone number is verified. If not, then allow the merchant re-verify through your integration\n\n**For the remaining steps, all accounts need to perform the following:**\n\n- Account Linking\n- Implement Shipping settings\n- Tax settings - only for merchants who target the US\n- Website policy check"]]
