使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
本指南的目标是将 Google 打造成用户开启购物历程的最佳平台。无论客户历程在哪里完成，Google 都希望商家与用户建立联系并帮助提高销售额。
列表
本集成指南旨在创建两种类型的商品详情：
非付费商品详情
付费广告
效果最大化广告系列是新一代的智能购物广告系列。与智能购物广告系列一样，效果最大化广告系列也是以目标为导向的广告系列，可在 Google 的所有广告资源中取得最理想的广告效果，并带来以下好处：
以目标为导向的广告系列，侧重于通过自动化和机器学习技术实现您所看重的效果目标。
了解购买路径，以便根据您的营销目标在恰当的时机投放合适的广告。
始终在 Google 各款产品和服务中最合适的广告资源上投放，可以高效、规模化地在客户活跃的位置触达他们。
付费广告会自动投放到 Google 搜索（搜索结果旁边）、Google 搜索上的“购物”标签页、Google 展示广告网络、Google 图片、Gmail、Google 探索和 YouTube 上。
Merchant Center
Google Merchant Center 是一款工具，商家可以使用该工具将他们的商店和商品数据上传到 Google，并使其在非付费商品详情、付费广告和其他 Google 服务中使用。
请注意本指南不支持的方面：
本地 Feed 合作伙伴关系
拥有实体店的商家可以通过我们的本地 Feed 合作伙伴关系，受益于本地产品目录广告和非付费本地商品详情。
本地 Feed 合作伙伴计划可帮助零售商通过销售终端 (POS) 或商品目录数据提供商使用本地商品目录广告或非付费商品详情。
本指南并未说明如何与之集成，但我们计划在将来纳入此集成。商家可以直接与 Merchant Center 中的本地产品目录广告集成。
借助 YouTube Shopping 功能，创作者可以直接通过自己的视频销售商品。创作者可以在其视频中添加商品链接，观看者可以点击这些链接直接从创作者的网站购买商品。YouTube Shopping 已在 70 多个国家/地区推出，并且随着越来越多的用户使用 YouTube 来查找和购买商品，它越来越受欢迎。
使用 YouTube Shopping 有诸多好处。对于创作者而言，YouTube Shopping 是一个利用视频赚取额外收入的绝佳方式。对于观看者而言，YouTube Shopping 可以方便他们从自己信任的创作者那里购买商品。
详细了解如何将 YouTube Shopping 与 Merchant Center 集成。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-07-25。
[null,null,["最后更新时间 (UTC)：2025-07-25。"],[[["\u003cp\u003eGoogle Shopping enables businesses to connect with users and drive sales through free and paid product listings across Google's platforms.\u003c/p\u003e\n"],["\u003cp\u003eFree listings, managed through Google Merchant Center, provide organic visibility on the Shopping tab and other Google surfaces.\u003c/p\u003e\n"],["\u003cp\u003ePaid ads, powered by Google Ads and Performance Max, offer performance-based advertising across Search, Display, YouTube, and more.\u003c/p\u003e\n"],["\u003cp\u003ePerformance Max campaigns utilize automation and machine learning to optimize ad delivery and achieve marketing objectives.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Merchant Center serves as the central hub for uploading product data and managing both free and paid listings.\u003c/p\u003e\n"]]],["Google facilitates shopping through two types of listings: Free Listings and Paid Ads. Free Listings, powered by Google Merchant Center, offer free traffic to retailers' websites. Paid Ads, managed via Merchant Center, Google Ads, and Performance Max, provide pay-per-performance options across various Google platforms. Performance Max utilizes automation to optimize ad placement. Merchant Center enables merchants to upload product data for both types of listings. The document also mentions but does not describe Local Feed Partnership and Youtube Shopping integration.\n"],null,["Introduction to Shopping Products\n---------------------------------\n\nThe goal of this guide is to make Google one of the best places for users to\nstart their shopping journeys. Regardless of where those journeys complete,\nGoogle wants merchants to connect with users and help to drive sales.\n\n### Listings\n\nThere are **two types** of listings this integration guide aims to build:\n\n#### Free Listings\n\n- Powered by [Google Merchant Center](https://www.google.com/intl/en_us/retail/solutions/merchant-center/)\n- Free impressions and traffic to retailer's website\n- Includes free listings on the [Shopping tab and other various Google places](https://support.google.com/merchants/answer/9826670).\n- Monitor free clicks and impressions through Merchant Center\n- Add products, opt-in to free listings and start getting free traffic to your website!\n\n#### Paid Ads\n\n- Powered by [Google Merchant Center](https://www.google.com/intl/en_us/retail/solutions/merchant-center/), [Google Ads](https://ads.google.com/), and [Performance Max](https://ads.google.com/home/campaigns/performance-max/)\n- Pay per performance\n- Includes Shopping ads and other paid formats. Learn more about [paid ads and where they appear](https://support.google.com/merchants/answer/12446595?sjid=15851053623184189877-EU).\n\n### Integration tools of focus\n\n#### Performance Max\n\n[Performance Max](https://www.google.com/intl/en_us/retail/solutions/performance-max/) is the next generation of Smart Shopping campaigns. Like\nSSC, Performance Max is goals-based which unlocks maximum performance across all\nGoogle's ad Inventory and the following:\n\n- Goal-based campaign that focuses on achieving the performance objectives that\n matter to you with automation and machine learning.\n\n- Path-to-purchase aware so the right ad can be served at the right time\n according to your marketing objective.\n\n- Always serve on the best inventory across Google properties to reach customers\n where they are efficiently and at scale.\n\nPaid ads automatically serve across Google Search (next to search results),\nthe Shopping tab on Google Search, the [Google Display network](https://support.google.com/google-ads/answer/2404190), Google\nImages, Gmail , Discover, and YouTube.\n\n#### Merchant Center\n\n[Google Merchant Center](https://www.google.com/intl/en_us/retail/solutions/merchant-center/) is a tool merchants use to upload their store and\nproduct data to Google and make it available for Free Listings, Paid Ads and\nother Google services.\n\n### Other areas to be aware about which this guide doesn't support:\n\n#### Local Feed Partnership\n\nMerchants who have a physical presence can benefit from\n[Local Inventory Ads](https://www.google.com/intl/en_us/retail/solutions/local-inventory-ads/), [Free Local Listings](https://support.google.com/merchants/answer/9825611) through our\n[Local Feed Partnerships](https://support.google.com/merchants/answer/7683169?ref_topic=7676572).\nThe local feeds partnership program helps retailers use local inventory ads or\nfree product listings through a point-of-sale (POS) or inventory data provider.\n\nThis guide doesn't have information on how to integrate with this; however,\nplans to incorporate this in the future are underway. Merchants can integrate\ndirectly with [Local Inventory Ads in Merchant Center](https://support.google.com/merchants/topic/7258751).\n\n#### Youtube Shopping\n\nYouTube Shopping is a feature that allows creators to sell products directly\nthrough their videos. Creators can add product links to their videos, and\nviewers can click the links to purchase the products directly from the\ncreator's website. YouTube Shopping is available in over 70 countries, and it is\ngrowing in popularity as increasingly people turn to YouTube to find and\npurchase products.\n\nThere are a number of benefits to using YouTube Shopping. For creators, YouTube\nShopping can be a great way to generate additional revenue from their videos.\nFor viewers, YouTube Shopping can be a convenient way to purchase products from\ncreators that they trust.\n\nLearn more about how to integrate\n[Youtube Shopping with the Merchant Center](https://support.google.com/merchants/answer/12362804)."]]
