我们要求商家提供其商家名称和地址。他们在 Merchant Center 中可以使用的各种功能和工具都会用到他们的商家信息。这些信息只需输入一次,并且日后可以随时进行修改。不妨详细了解 Merchant Center 的商家信息要求。
用户体验指南
遗憾的是,我们目前没有任何用户体验示例。我们建议您提供良好的用户体验,包括显示要填写的必填字段、同步有助于用户更轻松地填写字段的任何后端数据,以及允许用户根据需要做出调整。或者,您也可以代表他们自动执行此操作,完全不向他们展示。这样做的缺点是,他们无法完全了解 Merchant Center 要求,并且无法自定义要求。
[null,null,["最后更新时间 (UTC):2025-07-25。"],[[["\u003cp\u003eMerchants need to provide business name and address, used across Merchant Center features.\u003c/p\u003e\n"],["\u003cp\u003eThis information is entered once but editable, impacting the Merchant Center account name.\u003c/p\u003e\n"],["\u003cp\u003eIntegrations should allow for automatic or manual entry, with clear display of requirements.\u003c/p\u003e\n"],["\u003cp\u003eTechnical implementation involves Content API and specific resources for name, address, and user roles.\u003c/p\u003e\n"],["\u003cp\u003eBusiness name should adhere to Google's policies and the provided address will be used for communication.\u003c/p\u003e\n"]]],["Merchants must provide their business name and address, which will be used across Merchant Center features. This information, entered once, can be edited later. To implement, utilize the Content API, specifically the `Resource:Account` for the business name and `Accounts.AccountBusinessInformation` and `Accounts.AccountAddress` for the address. Ensure merchants have the ability to review and edit this information. Provide 'Admin' access and 'Reporting Manager' role to the registered email via `AccountUser`.\n"],null,["New Merchant Center Connection - Business Information\n-----------------------------------------------------\n\n### Introduction/Business Impact\n\n*** ** * ** ***\n\nWe require merchants to provide the name and address of their business. Their business information will be applied across the different features and tools that they can use in Merchant Center. They will only have to enter this information once and should have the ability to always edit it later. Learn more about [Merchant Center's business information requirements](https://support.google.com/merchants/answer/188924?ref_topic=7294166).\n\n### UX Guidance\n\n*** ** * ** ***\n\nUnfortunately, we do not have any UX examples for this at the moment. We recommend providing a user experience where you show the required fields to be filled out, sync any backend data that can help them fill out more easily, and allow them to make any adjustments as needed. Alternatively, you could do this automatically on their behalf and not show them this at all. The downside of this is that they will not fully understand the Merchant Center requirements and will not be able to customize it.\n\n### Tech Guidance\n\n*** ** * ** ***\n\nTo implement the business information, follow the Content API steps, [here](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts) and reference our technical guidance, below for more information.\n\n**Name of business:** Use [Resource:Account](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts#resource:-account) to enter the business name of the account. The name you enter as your business name will be used as your Merchant Center account name, and users will see this name across Google. Review our [business names policies](https://support.google.com/merchants/answer/160556) for more information.\n\n**Address:** Use the [Accounts.AccountBusinessInformation](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts#AccountBusinessInformation) to view if the merchant has this address information and insert the business address information in [Accounts.AccountAddress](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts#AccountAddress).\n| **Note:** This address must be the person to contact for Google communications and that MC account must have a merchant user address that has access to the account\n\n**MC admin access:** We recommend providing the registered email of the Merchant Center account 'Admin' access and 'Reporting Manager' role using the [AccountUser](https://developers.google.com/shopping-content/reference/rest/v2.1/accounts#accountuser).\n\n**Ability to edit:** Within your integration, merchants should have the ability to be able to review this information and submit changes anytime."]]