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觸及率與頻率資料
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
只要管道有觸及數和「展示頻率」，
頻率資料並根據資料建立每個管道的模型
這樣您就只能輸入先前所觸及管道的觸及率和頻率資料
像是建立模型詳情請參閱「模型規格」一文。
行銷組合模式資料平台提供
觸及率與頻率資料如果貴商家能觸及
其他管道的資料
在進行模擬時，觸及數和頻率資料必須相同
與其他模擬資料相同程度的地理區域和時間精細
此外：
如要瞭解如何整合及提升觸及率與頻率，請參閱：
觸及率與展示頻率：
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上次更新時間：2024-07-30 (世界標準時間)。
[null,null,["上次更新時間：2024-07-30 (世界標準時間)。"],[[["\u003cp\u003eReach and frequency modeling is available for any channel with corresponding reach and frequency data, allowing for customized modeling based on available data.\u003c/p\u003e\n"],["\u003cp\u003eMeridian utilizes the MMM Data Platform for YouTube's reach and frequency data, but users can incorporate data from other channels if accessible.\u003c/p\u003e\n"],["\u003cp\u003eReach and frequency data must align with the geographical and temporal granularity of other modeling data for accurate integration.\u003c/p\u003e\n"],["\u003cp\u003eReach data should reflect unique individual exposures within each time period, while frequency data should represent total impressions divided by reach per time period.\u003c/p\u003e\n"],["\u003cp\u003eDetailed information on incorporating and optimizing reach and frequency in modeling can be found in the dedicated Reach and Frequency documentation.\u003c/p\u003e\n"]]],["Reach and frequency modeling can be applied to any channel with corresponding data. Data granularity must match the modeling data's geo and time scale. Input data should include the number of unique individuals exposed per time period (reach) and the total impressions divided by reach (frequency). The MMM Data Platform offers this data for YouTube, and users can provide it for other channels. Data on incorporating and optimizing reach and frequency are also available.\n"],null,["# Reach and frequency data\n\nReach and frequency modeling is an option for any channel with reach and\nfrequency data. Meridian models each channel according to the data\nprovided, so you only input reach and frequency data for the channels that you\nwant to model this way. For more information, see [Model specification](/meridian/docs/basics/model-spec).\n\nThe [MMM Data Platform](/meridian/docs/basics/using-mmm-data-platform) provides\nreach and frequency data for YouTube. If you have access to reach and frequency\ndata for other channels, you can also use that data.\n\nFor modeling purposes, the reach and frequency data must be at the same\nlevel of geo and time granularity as the rest of the modeling data.\n\nAdditionally:\n\n- The reach data should be the number of unique individuals exposed to the\n channel's ad within each time period instead of the cumulative number of\n individuals reached over consecutive time periods.\n\n- The frequency data should be the total number of impressions divided by the\n reach for each time period.\n\nFor information about incorporating and optimizing reach and frequency, see\n[Reach and frequency](/meridian/docs/advanced-modeling/reach-frequency)."]]
