CustomerAcquisitionOptimizationMode
Possible optimization mode of a customer acquisition goal.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
TARGET_ALL_EQUALLY
|
The mode is used when campaign is optimizing equally for existing and new customers, which is the default value. |
BID_HIGHER_FOR_NEW_CUSTOMER
|
The mode is used when campaign is bidding higher for new customers than existing customer. |
TARGET_NEW_CUSTOMER
|
The mode is used when campaign is only optimizing for new customers. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-02-20 UTC.
[null,null,["Last updated 2024-02-20 UTC."],[[["The customer acquisition goal optimization mode defaults to targeting both existing and new customers equally."],["Advertisers can choose to bid higher for new customers or focus solely on acquiring new customers."],["`UNSPECIFIED` and `UNKNOWN` values are reserved for system use and indicate unspecified or unknown optimization modes."]]],[]]
