UserIdentifier
User identifying information.
| Fields |
user_identifier_source
|
UserIdentifierSource
Source of the user identifier when the upload is from Store Sales, ConversionUploadService, or ConversionAdjustmentUploadService.
|
Union field identifier
identifier. Exactly one must be specified. For OfflineUserDataJobService, Customer Match accepts hashed_email, hashed_phone_number, mobile_id, third_party_user_id, and address_info; Store Sales accepts hashed_email, hashed_phone_number, third_party_user_id, and address_info. ConversionUploadService accepts hashed_email and hashed_phone_number. ConversionAdjustmentUploadService accepts hashed_email, hashed_phone_number, and address_info. identifier can be only one of the following: |
hashed_email
|
string
Hashed email address using SHA-256 hash function after normalization. Accepted for Customer Match, Store Sales, ConversionUploadService, and ConversionAdjustmentUploadService.
|
hashed_phone_number
|
string
Hashed phone number using SHA-256 hash function after normalization (E164 standard). Accepted for Customer Match, Store Sales, ConversionUploadService, and ConversionAdjustmentUploadService.
|
mobile_id
|
string
Mobile device ID (advertising ID/IDFA). Accepted only for Customer Match.
|
third_party_user_id
|
string
Advertiser-assigned user ID for Customer Match upload, or third-party-assigned user ID for Store Sales. Accepted only for Customer Match and Store Sales.
|
address_info
|
OfflineUserAddressInfo
Address information. Accepted only for Customer Match, Store Sales, and ConversionAdjustmentUploadService.
|
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["This page outlines the different fields used for identifying users in Google Ads, including their data types and accepted services."],["User identifiers can be sourced from Store Sales, ConversionUploadService, or ConversionAdjustmentUploadService, indicated by the `user_identifier_source` field."],["Several identifier types are available, such as hashed email, hashed phone number, mobile ID, third-party user ID, and address information, with specific acceptance criteria for different services."],["While hashed email and hashed phone number are widely accepted across services, mobile ID is exclusive to Customer Match, and third-party user ID is used for Customer Match and Store Sales."],["Address information is utilized for Customer Match, Store Sales, and ConversionAdjustmentUploadService, providing additional user identification details."]]],[]]
