BiddableKeyword
A biddable keyword part of an ad group.
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keyword
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KeywordInfo
Required. Keyword. Must have text and match type.
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max_cpc_bid_micros
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int64
A max cpc bid in micros that overrides the ad group level max cpc bid in forecast simulation. This value will override the max cpc value set in the bidding strategy and ad group. Only specify this field for bidding strategies that support max cpc values.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["Biddable keywords are components of ad groups and require specified text and match type."],["They allow for setting a maximum cost-per-click (CPC) bid at the keyword level, potentially overriding bids at the ad group or bidding strategy level."],["This override capability is applicable only to bidding strategies that support maximum CPC values."]]],[]]
