ExperimentType
The type of the experiment.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
The value is unknown in this version. |
DISPLAY_AND_VIDEO_360
|
This is a DISPLAY_AND_VIDEO_360 experiment. |
AD_VARIATION
|
This is an ad variation experiment. |
YOUTUBE_CUSTOM
|
A custom experiment consisting of Video campaigns. |
DISPLAY_CUSTOM
|
A custom experiment consisting of display campaigns. |
SEARCH_CUSTOM
|
A custom experiment consisting of search campaigns. |
DISPLAY_AUTOMATED_BIDDING_STRATEGY
|
An experiment that compares bidding strategies for display campaigns. |
SEARCH_AUTOMATED_BIDDING_STRATEGY
|
An experiment that compares bidding strategies for search campaigns." |
|
An experiment that compares bidding strategies for shopping campaigns. |
SMART_MATCHING
|
DEPRECATED. A smart matching experiment with search campaigns. |
HOTEL_CUSTOM
|
A custom experiment consisting of hotel campaigns. |
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Last updated 2024-02-20 UTC.
[null,null,["Last updated 2024-02-20 UTC."],[[["The experiment type determines the specific area of Google Ads being tested, such as Display & Video 360, ad variations, or different campaign types like YouTube, Display, Search, or Shopping."],["Experiments can focus on bidding strategies for Display, Search, and Shopping campaigns, allowing for comparison and optimization."],["Custom experiments are available for Video, Display, Search, and Hotel campaigns, offering flexibility in testing specific elements."],["While most experiment types are actively used, `SMART_MATCHING` is deprecated and no longer relevant for new experiments."],["There are also generic experiment types like `UNSPECIFIED` and `UNKNOWN` used for cases where the specific type is not yet defined or known."]]],[]]
