TargetImpressionShare
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
| Fields |
location
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TargetImpressionShareLocation
The targeted location on the search results page.
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location_fraction_micros
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int64
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
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cpc_bid_ceiling_micros
|
int64
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["This automated bidding strategy focuses on achieving a desired percentage of search ads displayed at the top of the first page or other specified locations."],["Advertisers define the target location and the percentage of ads to be shown there using the `location` and `location_fraction_micros` fields, respectively."],["A maximum CPC bid limit (`cpc_bid_ceiling_micros`) is required, ensuring the automated bidding system stays within the advertiser's budget."]]],[]]
