MaximizeConversionValue
An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.
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target_roas
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double
Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["Maximize conversion value and optimize campaign spending with an automated bidding strategy."],["Achieve the highest possible return on ad spend (ROAS) by leveraging the `target_roas` field to set your desired ROAS."],["The system automatically aims for the best ROAS if a specific target is not defined, potentially leading to full budget utilization."],["Setting an ambitious target ROAS may constrain the system's ability to fully utilize the allocated budget."]]],[]]
