TargetCpa
An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Fields |
target_cpa_micros
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int64
Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["Maximize conversion volume while adhering to your target cost-per-acquisition (CPA)."],["Leverages automation to optimize bids for achieving the desired CPA goal."],["Requires setting a target CPA, which should be above the minimum billable unit for your account's currency."]]],[]]