TargetSpend
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
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target_spend_micros
(deprecated)
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int64
Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
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cpc_bid_ceiling_micros
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int64
Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["Maximize Clicks: This automated bidding strategy focuses on getting the most clicks possible while staying within your budget."],["Budget-Based: It automatically sets bids to help you spend your budget effectively on clicks."],["Optional Bid Limit: You can set an optional maximum bid limit for all keywords managed by this strategy."],["Deprecated Spend Target: Previously, a spend target could be set; however, this functionality has been deprecated and budgets are now used to control spending."]]],[]]
