PercentCpc
A bidding strategy where bids are a fraction of the advertised price for some good or service.
| Fields |
cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
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enhanced_cpc_enabled
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bool
Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
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Last updated 2024-11-25 UTC.
[null,null,["Last updated 2024-11-25 UTC."],[[["This bidding strategy uses a fraction of the advertised price to determine bids for goods or services."],["Advertisers can set a maximum bid limit (`cpc_bid_ceiling_micros`) to control spending."],["The strategy can optionally utilize Enhanced CPC (`enhanced_cpc_enabled`), which adjusts bids based on conversion likelihood, potentially exceeding the bid ceiling for individual auctions while maintaining the average bid within the limit."]]],[]]
