Enum describing the different channel subtypes.
| Enums | |
|---|---|
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Not specified. |
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Used as a return value only. Represents value unknown in this version. |
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Mobile app campaigns for Search. |
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Mobile app campaigns for Display. |
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AdWords express campaigns for search. |
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AdWords Express campaigns for display. |
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Smart Shopping campaigns. |
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Gmail Ad campaigns. |
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Smart display campaigns. New campaigns of this sub type cannot be created. |
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Video TrueView for Action campaigns. |
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Video campaigns with non-skippable video ads. |
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App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network. |
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App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network. |
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Campaigns specialized for local advertising. |
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Shopping Comparison Listing campaigns. |
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Standard Smart campaigns. |
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Video campaigns with sequence video ads. |
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App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more. |
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Video reach campaign with Target Frequency bidding strategy. |
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Travel Activities campaigns. |
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YouTube Audio campaigns. |