AdvertisingChannelSubType
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Enum describing the different channel subtypes.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used as a return value only. Represents value unknown in this version. |
SEARCH_MOBILE_APP
|
Mobile app campaigns for Search. |
DISPLAY_MOBILE_APP
|
Mobile app campaigns for Display. |
SEARCH_EXPRESS
|
AdWords express campaigns for search. |
DISPLAY_EXPRESS
|
AdWords Express campaigns for display. |
|
Smart Shopping campaigns. |
DISPLAY_GMAIL_AD
|
Gmail Ad campaigns. |
DISPLAY_SMART_CAMPAIGN
|
Smart display campaigns. New campaigns of this sub type cannot be created. |
VIDEO_ACTION
|
Video TrueView for Action campaigns. |
VIDEO_NON_SKIPPABLE
|
Video campaigns with non-skippable video ads. |
APP_CAMPAIGN
|
App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network. |
APP_CAMPAIGN_FOR_ENGAGEMENT
|
App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network. |
LOCAL_CAMPAIGN
|
Campaigns specialized for local advertising. |
|
Shopping Comparison Listing campaigns. |
SMART_CAMPAIGN
|
Standard Smart campaigns. |
VIDEO_SEQUENCE
|
Video campaigns with sequence video ads. |
APP_CAMPAIGN_FOR_PRE_REGISTRATION
|
App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more. |
VIDEO_REACH_TARGET_FREQUENCY
|
Video reach campaign with Target Frequency bidding strategy. |
TRAVEL_ACTIVITIES
|
Travel Activities campaigns. |
YOUTUBE_AUDIO
|
YouTube Audio campaigns. |
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# AdvertisingChannelSubType\n\nEnum describing the different channel subtypes.\n\n| Enums ||\n|-----------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `UNSPECIFIED` | Not specified. |\n| ### `UNKNOWN` | Used as a return value only. Represents value unknown in this version. |\n| ### `SEARCH_MOBILE_APP` | Mobile app campaigns for Search. |\n| ### `DISPLAY_MOBILE_APP` | Mobile app campaigns for Display. |\n| ### `SEARCH_EXPRESS` | AdWords express campaigns for search. |\n| ### `DISPLAY_EXPRESS` | AdWords Express campaigns for display. |\n| ### `SHOPPING_SMART_ADS` | Smart Shopping campaigns. |\n| ### `DISPLAY_GMAIL_AD` | Gmail Ad campaigns. |\n| ### `DISPLAY_SMART_CAMPAIGN` | Smart display campaigns. New campaigns of this sub type cannot be created. |\n| ### `VIDEO_ACTION` | Video TrueView for Action campaigns. |\n| ### `VIDEO_NON_SKIPPABLE` | Video campaigns with non-skippable video ads. |\n| ### `APP_CAMPAIGN` | App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network. |\n| ### `APP_CAMPAIGN_FOR_ENGAGEMENT` | App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network. |\n| ### `LOCAL_CAMPAIGN` | Campaigns specialized for local advertising. |\n| ### `SHOPPING_COMPARISON_LISTING_ADS` | Shopping Comparison Listing campaigns. |\n| ### `SMART_CAMPAIGN` | Standard Smart campaigns. |\n| ### `VIDEO_SEQUENCE` | Video campaigns with sequence video ads. |\n| ### `APP_CAMPAIGN_FOR_PRE_REGISTRATION` | App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See \u003chttps://support.google.com/google-ads/answer/9441344\u003e to learn more. |\n| ### `VIDEO_REACH_TARGET_FREQUENCY` | Video reach campaign with Target Frequency bidding strategy. |\n| ### `TRAVEL_ACTIVITIES` | Travel Activities campaigns. |\n| ### `YOUTUBE_AUDIO` | YouTube Audio campaigns. |"]]
