Audience
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Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.
| Fields |
resource_name
|
string
Immutable. The resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id}
|
id
|
int64
Output only. ID of the audience.
|
status
|
AudienceStatus
Output only. Status of this audience. Indicates whether the audience is enabled or removed.
|
description
|
string
Description of this audience.
|
dimensions[]
|
AudienceDimension
Positive dimensions specifying the audience composition.
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exclusion_dimension
|
AudienceExclusionDimension
Negative dimension specifying the audience composition.
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scope
|
AudienceScope
Defines the scope this audience can be used in. By default, the scope is CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for exclusive use by a single asset_group. Scope may change from ASSET_GROUP to CUSTOMER but not from CUSTOMER to ASSET_GROUP.
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asset_group
|
string
Immutable. The asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared.
|
name
|
string
Name of the audience. It should be unique across all audiences within the account. It must have a minimum length of 1 and maximum length of 255. Required when scope is not set or is set to CUSTOMER. Cannot be set or updated when scope is ASSET_GROUP.
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Last updated 2025-08-07 UTC.
[null,null,["Last updated 2025-08-07 UTC."],[],[],null,["# Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.\n\n| Fields ||\n|---------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ### `resource_name` | `string` Immutable. The resource name of the audience. Audience names have the form: `customers/{customer_id}/audiences/{audience_id}` |\n| ### `id` | `int64` Output only. ID of the audience. |\n| ### `status` | [AudienceStatus](/google-ads/api/reference/rpc/v19/AudienceStatusEnum.AudienceStatus) Output only. Status of this audience. Indicates whether the audience is enabled or removed. |\n| ### `description` | `string` Description of this audience. |\n| ### `dimensions[]` | [AudienceDimension](/google-ads/api/reference/rpc/v19/AudienceDimension) Positive dimensions specifying the audience composition. |\n| ### `exclusion_dimension` | [AudienceExclusionDimension](/google-ads/api/reference/rpc/v19/AudienceExclusionDimension) Negative dimension specifying the audience composition. |\n| ### `scope` | [AudienceScope](/google-ads/api/reference/rpc/v19/AudienceScopeEnum.AudienceScope) Defines the scope this audience can be used in. By default, the scope is CUSTOMER. Audiences can be created with a scope of ASSET_GROUP for exclusive use by a single asset_group. Scope may change from ASSET_GROUP to CUSTOMER but not from CUSTOMER to ASSET_GROUP. |\n| ### `asset_group` | `string` Immutable. The asset group that this audience is scoped under. Must be set if and only if scope is ASSET_GROUP. Immutable after creation. If an audience with ASSET_GROUP scope is upgraded to CUSTOMER scope, this field will automatically be cleared. |\n| ### `name` | `string` Name of the audience. It should be unique across all audiences within the account. It must have a minimum length of 1 and maximum length of 255. Required when scope is not set or is set to CUSTOMER. Cannot be set or updated when scope is ASSET_GROUP. |"]]
