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remarketing_action

A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

remarketing_action.id
Field description	Output only. Id of the remarketing action.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

remarketing_action.name
Field description	The name of the remarketing action. This field is required and should not be empty when creating new remarketing actions.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

remarketing_action.resource_name
Field description	Immutable. The resource name of the remarketing action. Remarketing action resource names have the form: `customers/{customer_id}/remarketingActions/{remarketing_action_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

remarketing_action.tag_snippets
Field description	Output only. The snippets used for tracking remarketing actions.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v22.common.TagSnippet`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-27 UTC.

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remarketing_action Stay organized with collections Save and categorize content based on your preferences.

remarketing_action.id

remarketing_action.name

remarketing_action.resource_name

remarketing_action.tag_snippets

remarketing_action