TargetImpressionShare
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
| Fields |
location
|
TargetImpressionShareLocation
Output only. The targeted location on the search results page.
|
location_fraction_micros
|
int64
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
|
cpc_bid_ceiling_micros
|
int64
Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Target Impression Share bidding automatically sets bids with the goal of displaying your ads at the top of the page or in another targeted location on search results."],["You can specify the desired percentage of your ads to appear in this prominent location."],["Google Ads automatically determines and sets the maximum cost-per-click (CPC) bid to achieve the target impression share, but you can set a ceiling for this bid."]]],[]]
