TargetSpend
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
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target_spend_micros
(deprecated)
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int64
Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
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cpc_bid_ceiling_micros
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int64
Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
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Last updated 2024-10-12 UTC.
[null,null,["Last updated 2024-10-12 UTC."],[[["Maximize Clicks: This automated bidding strategy focuses on getting the most clicks possible for your campaigns within the allocated budget."],["Budget-Based Bidding: The strategy works to spend either your specified target or your daily budget, prioritizing getting you the most clicks possible."],["Maximum Bid Limit: This strategy may set a maximum bid limit for keywords, preventing bids from exceeding a certain threshold to maintain cost control."],["Deprecated Target Spend: Previously, a specific target spend could be set; however, this feature is now deprecated, and the focus is on overall budget utilization for click maximization."]]],[]]
