ConvertingUserPriorEngagementTypeAndLtvBucket

Enumerates converting user prior engagement types and lifetime-value bucket

Proto definition

Enums

NEW

Converting user is new to the advertiser.

NEW_AND_HIGH_LTV

Converting user is new to the advertiser and has high lifetime value.

RETURNING

Converting user is returning to the advertiser. Definition of returning differs among conversion types, such as a second store visit versus a second online purchase.

UNKNOWN

The value is unknown in this version.

UNSPECIFIED

Not specified.