AudienceInsightsMarketingObjective

Describes the overall objective for defining an audience for insights.

Proto definition

Enums

AWARENESS

The objective is to increase awareness of a brand or product among relevant audiences.

CONSIDERATION

The objective is to encourage potential customers to consider your brand or products when they're researching or shopping for product.

UNKNOWN

The value is unknown in this version.

UNSPECIFIED

Not specified.