Enum describing the possible campaign primary status reasons. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall campaign primary status.
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Not specified. |
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Used for return value only. Represents value unknown in this version. |
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The user-specified campaign status is removed. |
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The user-specified campaign status is paused. |
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The user-specified time for this campaign to start is in the future. |
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The user-specified time for this campaign to end has passed. |
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The campaign is a draft. |
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The bidding strategy has incorrect user-specified settings. |
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The bidding strategy is limited by user-specified settings such as lack of data or similar. |
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The automated bidding system is adjusting to user-specified changes to the bidding strategy. |
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Campaign could capture more conversion value by adjusting CPA/ROAS targets. |
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The budget is limiting the campaign's ability to serve. |
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The budget has incorrect user-specified settings. |
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Campaign is not targeting all relevant queries. |
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The user-specified ad group statuses are all paused. |
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No eligible ad groups exist in this campaign. |
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The user-specified keyword statuses are all paused. |
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No eligible keywords exist in this campaign. |
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The user-specified ad group ad statuses are all paused. |
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No eligible ad group ads exist in this campaign. |
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At least one ad in this campaign is limited by policy. |
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At least one ad in this campaign is disapproved. |
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Most ads in this campaign are pending review. |
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The campaign has a lead form goal, and the lead form extension is missing. |
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The campaign has a call goal, and the call extension is missing. |
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The lead form extension is under review. |
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The lead extension is disapproved. |
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The call extension is under review. |
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The call extension is disapproved. |
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No eligible mobile application ad group criteria exist in this campaign. |
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The user-specified campaign group status is paused. |
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The user-specified times of all group budgets associated with the parent campaign group has passed. |
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The app associated with this ACi campaign is not released in the target countries of the campaign. |
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The app associated with this ACi campaign is partially released in the target countries of the campaign. |
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At least one asset group in this campaign is disapproved. |
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At least one asset group in this campaign is limited by policy. |
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Most asset groups in this campaign are pending review. |
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No eligible asset groups exist in this campaign. |
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All asset groups in this campaign are paused. |
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The campaign has location restrictions but does not specify location targeting. |