To discuss and provide feedback on our products, join the official Google Ads Discord channel in the Google Advertising and Measurement Community server.

Item

Contains data of the items purchased.

Fields

Fields
`product_id`	`string` The shopping id of the item. Must be equal to the Merchant Center product identifier.
`quantity`	`int32` Number of items sold.
`unit_price`	`double` Unit price excluding tax, shipping, and any transaction level discounts. The currency code is the same as that in the ClickConversion message.

string

The shopping id of the item. Must be equal to the Merchant Center product identifier.

int32

Number of items sold.

double

Unit price excluding tax, shipping, and any transaction level discounts. The currency code is the same as that in the ClickConversion message.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-10-10 UTC.

Item Stay organized with collections Save and categorize content based on your preferences.