The category of conversions that are associated with a ConversionAction.
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The addition of items to a shopping cart or bag on an advertiser site. |
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When someone enters the checkout flow on an advertiser site. |
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A booking of an appointment with an advertiser's business. |
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A call, SMS, email, chat or other type of contact to an advertiser. |
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A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser. |
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Default category. |
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Software download action (as for an app). |
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A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports. |
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A search for an advertiser's business location with intention to visit. |
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A lead conversion imported from an external source into Google Ads. |
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A click to an advertiser's partner's site. |
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User visiting a page. |
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A call to indicate interest in an advertiser's offering. |
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Purchase, sales, or "order placed" event. |
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A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as "qualified leads". |
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A quote or price estimate request. |
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Signup user action. |
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A sale occurring in a physical store. |
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A visit to a physical store location. |
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A submission of a form on an advertiser site indicating business interest. |
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The start of a paid subscription for a product or service. |
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Used for return value only. Represents value unknown in this version. |
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Not specified. |