CustomerLifecycleOptimizationMode

Possible customer acquisition goal optimization modes.

Proto definition

Enums

TARGET_ALL

The mode is used when the campaign optimizes for all customers, which is the default value.

TARGET_SPECIFIC

This mode configures the campaign to target only customers who have previously interacted but are now lapsed or disengaged.

UNKNOWN

Used for return value only. Represents value unknown in this version.

UNSPECIFIED

Not specified.