LifecycleGoalValueSettings

Lifecycle goal value settings.

Proto definition

Fields

high_lifetime_value

double

High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set.

value

double

Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value.