A Proximity criterion. The geo point and radius determine what geographical area is included. The address is a description of the geo point that does not affect ad serving.
There are two ways to create a proximity. First, by setting an address and radius. The geo point will be automatically computed. Second, by setting a geo point and radius. The address is an optional label that won't be validated.
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                   Latitude and longitude.  | 
              
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                   The unit of measurement of the radius. Default is KILOMETERS.  | 
              
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                   Full address.  | 
              
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 The radius of the proximity.  |