AppCampaignBiddingStrategyGoalType
Goal type of App campaign BiddingStrategy.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
|
Aim to maximize the number of app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet. |
OPTIMIZE_RETURN_ON_ADVERTISING_SPEND
|
Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME
|
Aim to maximize the pre-registration of the app. |
OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST
|
Aim to maximize installation of the app without target cost-per-install. |
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Last updated 2024-02-20 UTC.
[null,null,["Last updated 2024-02-20 UTC."],[[["The `BiddingStrategy` for App campaigns focuses on achieving different goals like maximizing installs, in-app conversions, or return on ad spend."],["Strategies include optimizing for installs with or without a target cost, maximizing in-app conversions with target install or conversion costs, and maximizing overall conversion value with a target ROAS."],["Options exist for pre-registration conversion volume optimization as well."],["While `cpa` represents the target cost, actual costs may initially appear higher for long-term conversion strategies."]]],[]]
