The type of optimization goal
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Not specified. |
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Used as a return value only. Represents value unknown in this version. |
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Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad. |
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Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad. |
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Optimize for pre-registration. Pre-registration conversions are the number of pre-registration signups to receive a notification when the app is released. |