An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
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The targeted location on the search results page. |
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The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. |
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The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |