The different actions advertisers can take to adjust the conversions that they already reported. Retractions negate a conversion. Restatements change the value of a conversion.
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Not specified. |
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Represents value unknown in this version. |
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Negates a conversion so that its total value and count are both zero. |
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Changes the value of a conversion. |
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Supplements an existing conversion with provided user identifiers and user agent, which can be used by Google to enhance the conversion count. |