CriterionType

Enum describing possible criterion types.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

KEYWORD

 Keyword, for example, 'mars cruise'.

PLACEMENT

 Placement, also known as Website, for example, 'www.flowers4sale.com'

MOBILE_APP_CATEGORY

 Mobile application categories to target.

MOBILE_APPLICATION

 Mobile applications to target.

DEVICE

 Devices to target.

LOCATION

 Locations to target.

LISTING_GROUP

 Listing groups to target.

AD_SCHEDULE

 Ad Schedule.

AGE_RANGE

 Age range.

GENDER

 Gender.

INCOME_RANGE

 Income Range.

PARENTAL_STATUS

 Parental status.

YOUTUBE_VIDEO

 YouTube Video.

YOUTUBE_CHANNEL

 YouTube Channel.

USER_LIST

 User list.

PROXIMITY

 Proximity.

TOPIC

 A topic target on the display network (for example, "Pets & Animals").

LISTING_SCOPE

 Listing scope to target.

LANGUAGE

 Language.

IP_BLOCK

 IpBlock.

CONTENT_LABEL

 Content Label for category exclusion.

CARRIER

 Carrier.

USER_INTEREST

 A category the user is interested in.

WEBPAGE

 Webpage criterion for dynamic search ads.

OPERATING_SYSTEM_VERSION

 Operating system version.

APP_PAYMENT_MODEL

 App payment model.

MOBILE_DEVICE

 Mobile device.

CUSTOM_AFFINITY

 Custom affinity.

CUSTOM_INTENT

 Custom intent.

LOCATION_GROUP

 Location group.

CUSTOM_AUDIENCE

 Custom audience

COMBINED_AUDIENCE

 Combined audience

KEYWORD_THEME

 Smart Campaign keyword theme

AUDIENCE

 Audience

NEGATIVE_KEYWORD_LIST

 Negative Keyword List

LOCAL_SERVICE_ID

 Local Services Ads Service ID.

SEARCH_THEME

 Search Theme.

BRAND

 Brand

BRAND_LIST

 Brand List

LIFE_EVENT

 Life Event